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Social Media Checklist Survey Results

Social Media Checklist Survey Results

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Published by Mat Morrison

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Published by: Mat Morrison on Mar 09, 2008
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06/14/2010

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Survey Results: A Social Media Checklist
Porter Novelli: 6 March 2008
Q1. Has your company identified people within the business who are responsible for/should be consulted/should be informed about your social media programme?Q2. Do you have a good understanding of the role(s) played by social media in your market sector?Q3. Do you know what your competitors are doing? And with what success?Q4. Have you established clear measurable objectives for your social media programme?Q5. Have you identified and understood the measurement and tracking tools you will use to monitor these objectives?Q6. Have you established a clear report structure and process against these objectives?Q7. Have you created a list of search terms that identify the conversations that are most relevant to you?Q8. Have you identified opinion leaders in the online conversations that are relevant to you?Q9. Have you put the appropriate monitoring tools in place to follow these conversations?yesnodont know
Survey Date
4 Mar 2008
Methodology 
Web Survey:http://snipurl.com/socialmediachecklist
Scope
Attendees of “A Social Media Checklist” Event
Respondents
24
 
Survey Results: A Social Media Checklist
Porter Novelli: 6 March 2008
 Q10. Have you integrated social media practices into your Crisis & Issues Planning (e.g. Crisis Blogs, Paid Search)Q11. Have you created clear and realistic policies and processes for responding?Q12. Have you identified/created platforms for your responses?Q13. Have you identified and seconded key spokespeople (charismatic, interesting, authentic, available) inside your business?Q14. Have you created a content development programme/editorial schedule?Q15. Have you (or your search engine optimisation partners) created a linkbait programme?Q16. Have you created a distributed content programme?Q17. Have you invited your key bloggers and opinion leaders to join an advisory panel?Q18. Have you established an SEO PR programme?Q19. Have you created an education programme for internal audiences? 

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