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Clean Edge Razor Case Study

Clean Edge Razor Case Study

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Published by smmnor
MBA Marketing Case Study about Clean Edge Razor
MBA Marketing Case Study about Clean Edge Razor

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Categories:Presentations
Published by: smmnor on May 16, 2014
Copyright:Traditional Copyright: All rights reserved

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05/16/2014

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CASE STUDY
1
CLEAN EDGE RAZOR
BY SARAH MOHAMAD NOR UTM KL
 
PRESENTATION OUTLINE
Introduction
Issues
Analysis of Marketing Strategy
Razor Market Analysis
Marketing Strategy Analysis
Marketing Solutions
 
INTRODUCTION
Non Disposable Razor Market Consumer
Frequent brand switching
Replacement cycle shortened since consumers trying new products &
67%
Involved Non-Disposable Razor Users
Market Trend
5% growth per year
In sales of Non-disposable Razors from 2007 to 2010
Significant growth in Super-Premium Segment
Driven by product innovation
Male-specific personal care products
became more mainstream
Competitor
Continuous Innovation
in non-disposable razor category Expansion of
 Advertising and Promotion Expenditures Intensify competition to obtain retail space
Distribution Channel
Outlets Increase Shelf Space
for non-disposable razor category.
Shift of distribution channel
from Food & Drugs stores to
Mass Merchandisers

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