Presentation on

Indian Airlines Vs
Kingfisher Airlines

By :-
Abhijeet
Gayedhane
Submitted to :- Abhishek Tiwari
Mrs. Debolina Singh Vipul Ku. Singh
Histor
y
 Orville Wright
Wilbur Wright

Inventors of the First

Engined Airplane in
December 1903

The Craft soared to an

altitude of 10 feet, traveled
120 feet, and landed 12
seconds after take of.
The Wright Brothers – First Flight
(1904)

 The First Flight called Biplane Glider flown as a kite

for controlling the craft by Wing Warping.
 Wing Warping is a method to control the Aircraft’s
rolling motion and balance.
 History of Airlines in
India
 1910 : The first Indian to have an Airplane was the young
Maharaja of Patiala , Bhupinder Singh.

 1911 : Domestic commercial aviation is born in India when on

February 18, Henri Piquet, flying a Humber biplane, carries mail
from Allahabad to Naini Junction, some six miles away.

 1927 : Imperial Airways extends to Empire Routes to India,

connecting India with the outside world for the first time
through an air network.
 1930 : The three men JRD Tata, Manmohan Singh & Aspy
Merwan designed Flying single engines (light Aero
planes) with simple instruments and without Radio.

 1932: Urmila K Parikh becomes the first woman to get a pilot

license when she was given license by the Aero Club of India
and Burma.
History of Airlines in India
 1933 : JRD Tata Launches India's
first scheduled Airline called, Tata
Airlines by piloting by himself from
Karachi to Mumbai via Ahmadabad
on a single engine.

 1946 : Tata Airlines changes its

name to Air India. In 1947, Air India
signs an agreement with the
government of India to operate
international services under a new
company called Air India
International Ltd.

 1953 : The airline was set up with

an initial capital of Rs. 32 million
and started operations on 1 August.
It was established after legislation
came into force to nationalize the
entire airline industry in India
Indian Airlines became “Indian” on 7th
December 2005

A warm experience & motherly

treatment
 Indian Airlines
 Indian Airlines came into being in 1953.
 It was nationalized to provide well
coordinated, adequate, safe, efficient and
economical air services.
 Staff Strength of around 19,300
employees.
 On Dec 7th 2005 Indian Airlines got a new
name INDIAN.
 About Indian Airlines
 Indian Airline is the first one
that introduced the wide-bodied
Aircraft in Domestic Flights.
 Indian Airlines on the spot walk
in ticket and introduced the
economical tickets.
 The logo of Indian Airlines was
basically designed with the
inspiration of one of the famous
Sun Temple “konark’ in Orissa.
 The Indian Prime minister’s
flight operated by Air India is
called “AI 001”.
 The Indian Airlines is the first
one which introduced the
concept of lowest fare prices to
its passenger.
Indian Airlines Headquarter
MUMBAI
 Indian Airlines 4P’s
Product Place

Price Promotion
 Services And Offers by Indian
Airlines
Service
 Ticket
on line ticket , airlines office
 In-flight services
facility of Audio and Video
variety programs
 Check in time
90 min. before the departure
and closed 30 min. before
scheduled departure.
 Baggage
Allow the customer check in free
of charge up to 30 kg.
 24*7 customer care services
Offers
 Promotional scheme
Independence special fare
Summer special fare
Corporate Super Sever
Leave Travel Concession
Scheme
 Flying return
 Holiday packages
 Other discounts
Senior citizens(50%
discount )
Students(50% discount)
Arjun award(50%)
 Indian Airlines SWOT
Analysis
Strengths
 Strong Brand Name.
 Oldest Airline
 Monopoly in certain
roots. North-East India.
 Government Backup.
 Rights to Travel 74
destinations.
 Established
Infrastructure
 It has prime parking
space/slots
Weakness
 Poor HR Strategies
 High competition, loss
of market share
 High cost , poor cost
control
 Inefficient usage of
resources
 Bad reputation, poor
services
 Poor aircraft
maintenance
 Highest manpower ratio
to air craft
 Corruption in company
 SWOT Analysis
Opportunities Threats
 Still Indian customer  Very tough competition
believe in government from Private Airlines.
service.  Still fighting for better
 Having loyal customer. market share form last
 Providing time to time three fiscal years.
special offers to retain  Innovative services and
their customer. offers given by private
 For better market share, airlines.
they have to target the  Large number of
middle class peoples. customers switch to others
 Better services On board private airlines.
& On ground.  Low cost carriers are
 The expected market already existing in the
size is projected to grow industry.
upto100 million by 2010.  Majority of the population
is still not able to fly due
to high cost.
 Shortage of trained Pilots.
Brand of Indian
Airlines
Indian Airlines Air
Hostess
Indian Airlines in-flight
view
Kingfisher
Airlines
Fly The
Good Times
 Kingfisher
Airlines
 The Kingfisher airline started operations
on 9 May 2005.
 The airline is wholly owned by the United
Breweries Group headed by Mr. Vijay Mallya.
 Kingfisher promises to suit the needs of air
travelers and to provide reasonable air fares.
 Initially the Kingfisher had the lease of four
Airbus A320 aircraft.
 As of July 2007, Kingfisher operates only on
domestic routes, but now they operates its
flights to the USA & UK with Airbus A340 and
Airbus A380 aircraft.
About Kingfisher
Airlines
 On June 15, it became the first and only
Indian Airline to order the five Airbus A380,
five Airbus A350-800 and five Airbus A330-
200 aircraft in a deal valued at over $3 billion.
 Kingfisher Airlines came with the concept of
“Treating the customer to a level of being
guest and not just the passengers”.
 On December 19th, 2007 Air Deccan and
Kingfisher Airlines decided to merge,
Kingfisher Airlines’ parent company United
Breweries (UB Group) have acquired 46% of
Air Deccan’s parent Deccan Aviation, which
possesses 52% of the total stakes.
Kingfisher Head Office,
Bangalore
 KingfisherPlace
4 P’s
Product  Target the metro cities.
 Domestic and International  Service range from
transport service.
Ahemdabad to Agartala &
 74 Domestic destination. the major cities Delhi,
 Sleepiest seats with extendable Mumbai, Banglore etc.
footrests. Fully adjustable
headrests.
 Laptop & Mobile phone chargers in
Promotion
each seat.
 Comfortable pillows & snug  Event & Advertisements.
blanket.  Kingfisher sign up with IPL
as the official umpire
partner for the series in a
Price Rs.106 crore deal .
 No differentiation between  The primary sponsor of
business class and economy class. India's only Formula-1
 They decreased the prices of team - the Force India
business class and called that Formula One Team.
seats as premium seats.
 Higher income group as well as the
upper middle class background.
 Target those segment which are
willing to pay more luxury.
 Services And Offers by
Services Kingfisher
 Cabin class Offers
Kingfisher First
Kingfisher class
Kingfisher Red  Holiday Package
 In-Flight Entertainment  Flying return
Every seat is equipped with
personal IFE systems with AVOD.  Offers lucky guests
on Kingfisher Class
 Kingfisher Lounge a Chance to
Kingfisher Lounges are offered experience
to first passengers, along with Kingfisher First
Kingfisher Club Silver and King
Club Gold members.

 Ticket
On line ticket
Ticket available in Airlines
office
Brand Ambassador – Deepika
Padukone
Kingfisher Airlines SWOT
Analysis
Strengths
 Superior product on ground, the business class is
being equated with Kingfisher's economy.
 UB group backing for raising financing.
 Well capitalized Airlines & prepared to take losses.
 Better handling of employees & staff and less
centralized style of functioning.
 Chairman Mallya's grand vision where it is looking to
be among the best in the world.
 The Deccan deal - which gives it market share, a new
market segment and was cheap
 SWOT Analysis
Weakness
 Kingfisher still to build itself into an
organization, structures yet to fall in place.
 Not as professionally run as other private
airlines, still to build a professionally
competent team.
 Mallya’s knowledge of the sector does not
parallel with other company’s head.
 Unable to leverage connections to the same
extent while lobbying.
 Kingfisher’s loads are lower than Indian
Airlines, which could be the reflection of its
marketing and sales ability.
 SWOT Analysis
Opportunities
 Kingfisher Airlines have an opportunity to
increase the market share.
 By the customers feedback they have chance
to improve their quality.
 They have to improve their management, for
the better employment opportunities.
 By providing better services to their customer
for capture the Airlines market in India.
 SWOT Analysis
Threat
 Kingfisher Airlines have a lack of loyal
customers.
 Kingfisher still surviving for their market share.
 Very tough competition from Jet Airways and
Spice Jet.
 Last fiscal year April 2009, Market share of the
company is only 11%.
 Large amount of passengers switch to other
airlines (Jet Airways).
Kingfisher Air Hostes
Kingfisher in-flight
view
Market Share
 Feedback Comparison
Service Provision Rating Rating

Over all Grade 61% 86%

Check in 3 4
Counter
Flight 3 4
Attendants

Seating Space 3 4
Punctuality 2 4
 On Board On Board
Order What you like – Choose from ready made
freshly made on board food

Equality in class no Business class and

differentiation economy class
Low cost around 30 – 40 % Mainly, fairs decided by
annual budget
On Ground On Ground
Usually less waiting time. More waiting time

Efficient handling of Satisfaction handling of

delays delays
Quality Service – Facility Quality – Special facility
to all and equal to army force, war widow,
VIP’s, Students etc.
 FLEET
Indian Airlines - 77 domestic fleet
Kingfisher Airlines - 74 domestic fleet

Destination Indian Airlines Kingfisher

Nagpur to Mumbai A320 A321-Kf.Red

Fare Rs.3533 Rs.2279

Non-stop 1 hr 15 min. 1 hr 10min.

Delhi to Mumbai A319 ,320,321 A321,A320 ,A319

Fare Rs.4076 Rs.2479

Non-stop 1hr 55 min. 2 hr
 CONCLUSION
 Both the airlines have a clean track record of safety.

 Indian Airlines mostly used by govt. employees. It has better

connections all over India and wide coverage all over the
country. Be an oldest airlines therefore it has created goodwill
in the market.

 Kingfisher Airlines has a premium image, customers are feel

like honored guest not just passenger. Good customer follow
up & marketing strategy. It has global standard in term of
safety and performance.
 the food quality is superb. Excellent service and promotional
scheme. It is not expensive, tickets are easily available. IFE
are better than other airlines.
Kingfisher is now India’s only 5-star airlines.

Kingfisher Airlines is “THE BEST”.

THANK YOU