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Internet Time Blog The eLearning Museum

Internet Time Blog The eLearning Museum

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Published by Jay Cross

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Published by: Jay Cross on Mar 10, 2008
Copyright:Attribution Non-commercial


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Internet Time Blog: The eLearning Museumhttp://www.internettime.com/blog/archives/001086.html1 of 143/9/08 1:59 PM
Internet Time Blog
About UsContact Us
Goldfield, Nevada, is the site of the largest goldstrike in the 20th century. Founded in 1902,Goldfield boasted a population of 30,000 duringits boom year of 1906. The bar at Tex Rickard'sNorthern Saloon was so long it required 80 tendersto serve its customers. My great grandfatherinvested heavily in Goldfield shares; they nowtrade for pennies and mighty Goldfield is a ghosttown.When I began writing about eLearning in 1998, some of us felt the training industry had struckgold! We were going to change the world and pick up some dot-com riches while we did it.Irrational exuberance? We didn't think so at the time. eLearning was going to make email looklike a rounding error. It reminded me of the spirit of Woodstock. People in the businessexchanged knowing smiles. "We must be in heaven, man!"In late 1999, Training and Development magazine interviewed me....Says Cross, "Successful leaders inspire members of their organizations to work smarter.Collaboration, learning portals, and skill snacks have replaced Industrial-Age training. TheWeb is revitalizing personalized learning and meaningful apprenticeship. Learning is mergingwith work."Here's what lies ahead in our not-too-distant training future, according toCross:personal software agents that crawl the Web to screen and feedinformation to personal portalsconnected gadgets and gizmos that simplify (and complicate) our livesplug-and-play training modularitylearning standards that create interchangeable, Lego-like objects thatslash costs and development timepersonal files and programs that run directly from the Internet.At least I didn't get specific on "not-too-distant," did I? Well, it looks like I did.According to Jay Cross, information architect of Internet Time Group, "eLearning" is the targetmodel for corporate training in the next three to five years. It will be a key survival skill forcorporations and free agent learners and is a convergence of:loosely organized corporate ecologiesa business climate of permanent white watertechnological advances, including high-speed broadband networksa shift of power and responsibility from organizations to individualsemergent best practices, from performance support to training to knowledgemanagement.What happened? We fumbled the implementation. We naively expected workers to flock to theglowing screens. We thought we could take the instructors out of the learning process and letworkers gobble up self-paced (i.e., "don't expect help from us") lessons on their own. We werewrong. First-generation eLearning was a flop. Companies licensed "libraries" of content no onepaid attention to. PowerPoint became the authoring language of choice. (Personally, I getmore content from a Jackson Pollock drip painting than from someone else's PowerPointslides.) Dropout rates were horrendous. After-the-fact finger pointing is not productive. Idon't use the term
much these days.
30 Poppy LaneBerkeley, California 947081.510.528.3105 (office & cell)
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Reference Pages
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Internet Time Blog: The eLearning Museumhttp://www.internettime.com/blog/archives/001086.html2 of 143/9/08 1:59 PM
Lance Dublin and I wrote a book with our prescriptionfor turning things around: (1) gain stakeholder supportthrough change management and (2) offer worthwhilelearning experiences and sell them to the learners. Toolittle, too late.I'm moving on to things that work, a set of tools,techniques, and attitudes I call 20/80 learning. They are tied to workflow, immediate need,human interaction, respect for the worker, networking, and more. This page will remain as arelic of yesteryear's euphoria. If my grandchildren ask "What did you do for SmartForce?" or"Why did you spend time at Cisco?" or "What did you speak about at Online Learning inAnaheim?" I'll have a URL to back up my stories.SmartForce
,Learn Fast, Go Fast
, pdf (11/99)
Disclosure: SmartForce was an Internet Time Group client..
Will Companies Ever Learn?"Learning has got to be connected directly to thebusiness," says Judy Rosenblum, former chief learning officer at Coca-Cola. "Theidea is to stay away from a standard 'learning program.' Instead, learning needs tobe embedded in processes, projects, and experiences. If you put your energy intopeople who are ready and willing to join you, and if those people add value to thebusiness, others will come."eLearning: Rhetoric vs Reality, Gautam Ghosh
Into the Future
, a Vision Paper by Wayne Hodgins and Jay Cross (2/2000)
for ASTD and NGA. pdf.
Disclosure: Cisco Systems is an Internet Time Group client.
The Future of Online Learningby Stephen Downes (7/98), a classic
The eLearning FAQ 
Defintion of
Does it matter?How does it work?How
does it work?What are the pitfalls?What are the trends?Who are the major players?How to Keep UpGlossaryArticles & opinionsImplementationBibliographyInformationfrom zines, newsletters, conferences, groups, mazagines, journals, analysts& books
: I wrote this in March 2000, before the dot-com bubble burst, and itremains somewhat overenthusiastic. Here's a more current take on what's going on:The State of eLearning.
Guest lecture at the Business School of San Francisco State University,October 2, 2002.
For something more current, see Jane Knight's wonderfulGuide to e-Learningate-Learning Centre
eLearning is learning on Internet Time, the convergence of learning andnetworks and the New Economy. eLearning is a vision of what corporatetraining can become. We've only just begun.eLearning is to traditional training as eBusiness is to business as usual. Both
Emergent Learning Forum jaycross.comMeta-Learning LabTechnoratiHow to Save the WorldJay's Furl ArchiveInternet Time WikiSeb's Open ResearchChris PirilloJoi ItoJon UdellSocial Software BlogSteve JohnsonPhilip GreenspunFocused PerformanceParticipoZeldmaneClippingsJerry MichalskiDave SifryGizmodoRoss DawsonBoing Boing
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© 2004 Internet Time GroupUpdated 08/02/2004 11:47:28Berkeley, California
Recent entries
New BlogBlogger Experience, Housekeeping, SomethiLoosely CoupledAbove allDemographics is destinyAre you setting the bar high enough?Virtual AppsAerobic LearningWork as Video GameOracle and Macromedia, Sitting in a TreeThe BlogosphereASTD Silicon ValleyPerformance SupportKingsbridge Conference CenterFirst Post by EmailTransitionInactive BlogRSS Feed for New SiteComment SpamTesting ... testing ... 1...2..3IT Doesn't Matter - Learning Does.All blogging is politicalMutlimedia LearningDamn, damn, double damnNonverbal impact?The New ReligionShhhhh.....Wolf! Wolf! Wolf! Wolf! Wolf! Wolf!Business Process Management (2)Really BigBusiness Process Management ConferenceWorkFLOWDon't Lose a Common Sense: LISTENIt's only naturalGmail!Go with the flow
Internet Time Blog: The eLearning Museumhttp://www.internettime.com/blog/archives/001086.html3 of 143/9/08 1:59 PM
use the net to augment tradiitonal means.This FAQ addresses corporate learning. In this context, effective eLearning dramatically cutsthe time it takes for people to become and remain competent in their jobs. For context,check out the firsteLearning White Paperever written.eLearning is the convergence of learning and the Internet.
Howard BlockBank of America Securities
eLearning uses the power of networks, primarily those that rely on Internet technologies butalso satellite netowrks, and digital content to enable learning.
Eilif Trondsen,SRI Learning on Demand
eLearning is the use of network technology to design, deliver, select, administer, and extendLEARNING.
Elliott Masie,The Masie Center
eLearning is Internet-enabled learning. Components can include content delivery in multipleformats, management of the learning experience, and a networked community of learners,content developers and experts. eLearning provides faster learning at reduced costs,increased access to learning, and clear accountability for all participants in the learningprocess. In today's fast-paced culture, organizations that implement eLearning provide theirwork force with the ability to turn change into an advantage.
Cisco Systems
eLearning is dynamic
. Today's content, in real time, not old news or "shelfware." On-lineexperts, best sources, quick-and-dirty approaches for emergencies.
eLearning operates in real time
. You get what you need, when you need it.
eLearning is collaborative
. Because people learn from one another, eLearning connectslearners with experts, colleagues, and professional peers, both in and outside yourorganization.
eLearning is individual
. Every e-learner selects activities from a personal menu of learningopportunities most relevant to her background, job, and career at that very moment.
eLearning is comprehensive
.eLearning provides learning events from many sources, enabling the e-learner to select afavored format or learning method or training provider.
Greg Priest,SmartForce,The e-Learning Company
 eLearning [is] the delivery of content via all electronic media, including the Internet,intranets, extranets, satellite broadcast, audio/video tape, interactive TV, and CD-ROM.
Connie WeggenWR Hambrecht & Co
We define eLearning companies as those that leverage various Internet and Web technologiesto create, enable, deliver, and/or facilitate lifelong learning.
Robert Peterson,Piper Jaffray
eLearning is using the power of the network to enable learning, anytime, anywhere.
Time Out for the FairInformal get-together in SF this WednesdayRepetition, reverb, and echoesWho Knows?Ur-bloggingCognitive MappingPush vs pullThe Big Picture on ROIArt BreakTDF FinaleNew Community of Practice FormingDropoutsMore TDF04Training Directors Forum 2004A Rare One-LinerPlaNetwork LIVE 2PlaNetwork LIVEASTD 2004 LeftoversGooglismWorker Effectiveness Improvement, not KMUpcoming EventseLearning Effectiveness?Jay's Talk at ASTDMintzberg & CooperiderLest ye forgetASTD International Conference & ExpositionKnowledge TipsWhat is Workflow Learning?ASTD msg 1 of nLook out, it's OutlookCollaboration at ASTD Next WeekTell me a storyUser indifferenceInterdependenceThe shortest presentation on metrics you willBack to BloggerWindows fixesThe Alchemy of GrowthGrab bagVery loosely coupledE-Learning from Practice to ProfitRobin Good kicks off Competitive EdgeChina BloggersSonoma DreamingUpcoming EventsEmergent Learning Forum: Simulations'LantaThe Best Things in Life Are FreeMetrics and Web ServicesOpEd: ROI vs. Metricse-Merging e-LearningLoosely CoupledSearch meExercise?

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