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Memahami Proses Pemasaran Dan Perilaku Konsumen

Memahami Proses Pemasaran Dan Perilaku Konsumen

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Published by manik cinderano

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Published by: manik cinderano on Nov 12, 2009
Copyright:Attribution Non-commercial

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12/12/2012

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MEMAHAMI PROSESPEMASARAN DAN PERILAKUKONSUMEN
Julianto Perdana Putra / 14932Manik Cinderano / 14971
 
Pemasaran
Adalah proses perencanaan dan pelaksanaankonsepsi,penetapan harga,promosi,serta distribusi atasgagasan,barang,dan jasa untuk menciptakan pertukaranyang mampu memenuhi sasaran perseorangan danorganisasi
Perilaku Konsumen
Dalam pemasaran perilaku konsumen adalah tingkahlaku konsumen yang mempengaruhi pembelian suatuproduk
 
Model Perilaku Konsumen
Umpan Balik ke Konsumen
Evaluasi Pembelian yang Lalu
KonsumenIndividuPengaruhLingkungan
Aplikasi perilakukonsumen keSTRATEGIPEMASARAN
KeputusanKonsumen
Umpan Balik ke Pemasar
Pengembangan StrategiPemasaran
ResponKonsumen

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