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Celebrity Ppt

Celebrity Ppt

Ratings: (0)|Views: 12,385|Likes:
Published by megh9
hey guys!!! this is a ppt of celebrity endorsement........
it focuses on the effect of celebrity endorsing a brand on the purchasing decision of consumers........
hey guys!!! this is a ppt of celebrity endorsement........
it focuses on the effect of celebrity endorsing a brand on the purchasing decision of consumers........

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Published by: megh9 on Nov 12, 2009
Copyright:Attribution Non-commercial

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12/18/2012

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Jeenu VijaivargiyaMegha Gupta
 
WHO IS A CELEBRITY ??
`~
Enjoy public recognition~Experts of their respectivefields~Wider influence in public life & societaldomain.
 
THE ROOT OF THE CONCEPT
I
n
I
ndia from late1970¶s and early 80¶sbrands started being endorsed by celebritiesLate JalalAgha-Pan paragTabassum-Prestige pressurecooker Sunil Gavaskar-DineshsuitingsKapilDev -Palmolive shavingcreamHLL has used Hindi film stars to endorse their beauty soap LUX since the fifties.

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