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4869764 Agriculture Produce Farm Marketing Plan

4869764 Agriculture Produce Farm Marketing Plan

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Published by root_jain

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Published by: root_jain on Nov 12, 2009
Copyright:Attribution Non-commercial

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11/12/2009

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Confidentiality AgreementThe undersigned reader acknowledges that the information provided by_______________ in this marketing plan is confidential; therefore, reader agreesnot to disclose it without the express written permission of _______________. Itis acknowledged by reader that information to be furnished in this marketing planis in all respects confidential in nature, other than information which is in thepublic domain through other means and that any disclosure or use of same byreader, may cause serious harm or damage to _______________. Upon request, thisdocument is to be immediately returned to _______________. ___________________Signature ___________________ Name (typed or printed) ___________________ DateThis is a marketing plan. It does not imply an offering of securities.
 
Table Of Contents1.0 2.0 ExecutiveSummary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .1 . . . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .1 .1 .2 .3 .3 .4 .5 .5 .5 .6 .6 .6 .7 .7 .7Situation Analysis . . . . . . . . . . . 2.1 Market Summary . . . . . . . . 2.1.1Market Demographics 2.1.2 Market Needs . . . . 2.1.3 Market Trends . . . . 2.1.4Market Growth . . . . 2.2 SWOT Analysis . . . . . . . . . 2.2.1Strengths . . . . . . 2.2.2 Weaknesses . . . . . 2.2.3 Opportunities . . . . 2.2.4Threats . . . . . . . 2.3 Competition . . . . . . . . . . 2.4 Product Offering . .. . . . . . 2.5 Keys to Success . . . . . . . . 2.6 CriticalIssues . . . . . . . . .3.0Marketing Strategy . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 73.1 Mission . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7 3.2Marketing Objectives . . . . . . . . . . . . . . . . . . . . . . . . . . 8 3.3Financial Objectives . . . . . . . . . . . . . . . . . . . . . . . . . . 8 3.4Target Markets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8 3.5Positioning . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9 3.6Strategies . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9 3.7Marketing Mix . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9 3.8Marketing Research . . . . . . . . . . . . . . . . . . . . . . . . . . 10Financials . . . . . . . . . . 4.1 Break-even Analysis 4.2 Sales Forecast . . .4.3 Expense Forecast . . Controls 5.1 5.25.3 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . 10 . 11 . 12 . 13 . 14 .14 . 15 . 154.05.0............ Implementation . . . . Marketing Organization Contingency Planning .

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