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Google FDA Public Hearing

Google FDA Public Hearing

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Published by mistiquecano

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Published by: mistiquecano on Nov 13, 2009
Copyright:Attribution Non-commercial

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05/11/2014

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Google Proprietary1
A Proposal for Sponsored Links
Connecting Consumers to Important Health Information
November 2009Mary Ann Belliveau, Director, Health, GoogleAmy Cowan, Head of Industry, Health, Google
 
Google Proprietary22
1
Online for Health Information
2
Role of Sponsored Links
3
Google’s Proposed Sponsored Link Ad Formats
Agenda
 
Google Proprietary
Search Engines Provide Access to Useful Health Information
3
4.6B111M
Searches onHealth KeywordsIndividuals Searched UsingHealth Keywords
Source: Patient Pathway Study, Google & comScore, April 2008; comScoreBehavioral Data, Total Internet Users, Oct-Dec 2007, (27,404)

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