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Google Proprietary1
A Proposal for Sponsored Links
Connecting Consumers to Important Health Information
November 2009Mary Ann Belliveau, Director, Health, GoogleAmy Cowan, Head of Industry, Health, Google
Google Proprietary22
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Online for Health Information
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Role of Sponsored Links
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Google’s Proposed Sponsored Link Ad Formats
Agenda
Google Proprietary
Search Engines Provide Access to Useful Health Information
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4.6B111M
Searches onHealth KeywordsIndividuals Searched UsingHealth Keywords
Source: Patient Pathway Study, Google & comScore, April 2008; comScoreBehavioral Data, Total Internet Users, Oct-Dec 2007, (27,404)
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