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OB Units 2 Edited

OB Units 2 Edited

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Published by denish gandhi

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Published by: denish gandhi on Nov 13, 2009
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UNIT-2INDIVIDUAL BEHAVIOUR
2.10 Objectives2.11 Structure of the unit2.20 0B definition2.21 Contributing disciplines to OBCheck your progress2.30 Personality2.31 Definition2.32 Features2.33 Factors determining personality2.34 Theories of personality2.35 Types of personality2.36 Implications of personalityCheck your progress2.40 Perception2.41 Definition2.42 Components of percept2.43 Factors2.44 Principles2.45 Impression management2.50 Learning2 51 Definition2.52 Process of learning
2.
53 Theories of learning
2.
54 Methods shaping behaviourCheck your Progress2.60 Attitudes
 
2.61 Definition2.62 Difference between attitudes and other traits2.63 Sources of attitudes2.64 Measurement of attitudes2.65 Forms of attitudesCheck your progress2.70 Group behaviour2.71 Definition of group2.72 Characteristics of group2.73 Functions of groups2.74 Group Dynamics2.75 Group Formation
theories2.76 Types of groups2.77 Group co-hesianCheck your progress2.80 Summary2.81 Keywords2.82 Answers to check your progress2.83 Activity2.84 Case study2.85 Review questions2.86 References
2.00 Introduction:
 An individual is a part-parcel of an organization. Youknow, he is Kaleidoscopic in nature. In other words, he ismultidimensional and colourful. What is his nature? How ishe seen by co-workers supervisors and superior? Is he
 
able to adjust with them? How does he feel about his job?Is he satisfied or dissatisfied? What changes do occur inhis behaviour due to others and his organization? Howdoes he mingle with his group members? All thesenecessitate understanding his personal behaviour hisperception, personality, learning attitude and groupbehaviour.
2.10 Objectives:
 After studying this unit, you will be able to1. Define the perceptual process.2. Suggest ways to improve perceptual ability3. Discuss various theories of personality and personalitytraits.4. Distinguish between classical and operant conditioningtheories of learning5. State how attitudes are formed and measured.6. Describe group norms, goals, role and conflict.
2.20 Definition of organizational Behaviour:
Organisation behaviour is the study and application ofknowledge about how and why people behave inorganizations. Though it is defined by various authors,three important definitions are given below:“Organisational behaviour is directly concerned with theunderstanding, prediction and control of human behaviourin organizations”- Fred Luthons.

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