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BTEC Level 2 First – Art and Design

BTEC Level 2 First – Art and Design

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BTEC Level 2 First Art & Design student book sample for 2010 BTEC. Take a look at this sample chapter from the new BTEC First Art and Design Student book for 2010.

This sample chapter look at 2D visual Communication and how it is used in drawing, painting, digital work, photography and print making. It includes advice and guidance for students with regard to assessment and grading criteria.

To order your evaluation pack for the new BTEC Level 2 First in Art and Design, simply visit us now at http://www.pearsonschoolsandfecolleges.co.uk/BTECL2ArtandDesign
BTEC Level 2 First Art & Design student book sample for 2010 BTEC. Take a look at this sample chapter from the new BTEC First Art and Design Student book for 2010.

This sample chapter look at 2D visual Communication and how it is used in drawing, painting, digital work, photography and print making. It includes advice and guidance for students with regard to assessment and grading criteria.

To order your evaluation pack for the new BTEC Level 2 First in Art and Design, simply visit us now at http://www.pearsonschoolsandfecolleges.co.uk/BTECL2ArtandDesign

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Published by: Pearson Schools and FE Colleges on Nov 13, 2009
Copyright:Attribution Non-commercial

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05/11/2014

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Being able to get your ideas across is a core skill in theart and design industry and there are techniques andskills in 2D visual communication that are used acrossdrawing, painting, digital work, photography andprintmaking which will help you do this.
Think about designs, products or brand names, for example, thatreally stand out – the artists, designers and craftspeople behindthem have all experimented with different ways of communicating,often ‘breaking the rules’ to come up with innovative andmemorable designs.This unit introduces you to using skills that will help you to bestrecord and communicate your ideas visually. You will explore,experiment with and apply mark-making skills with a range of art and design materials and investigate all stages of the designprocess: from gathering research and starting points within yoursketchbooks, producing initial thumbnail, compositional and layoutsketches through to design development.
Learning outcomes
Ater completing this unit you should be able toachieve the ollowing learning outcomes:
1.
be able to use 2D mark-making techniques
2.
be able to communicate design ideas using2D visual communication techniques
3.
be able to use ormal elements in 2D visualcommunication
 
2D visualcommunication
communicating ideashand-drawn ideasconcept boardscomputer-generated visualsstoryboardsvisualsdesign roughspresentation boardsthumbnailsfnal illustrationsdiagramslayouts
1
Credit value: 5
 
Assessment and grading criteria
This table shows you what you must to in order to achieve a pass, merit or distinction grade,and where you can fnd activities in this book to help you.
To achieve a
pass
grade theevidence must show that thelearner is able to:To achieve a
merit
grade theevidence must show that, inaddition to the pass criteria, thelearner is able to:To achieve a
distinction
gradethe evidence must show that, inaddition to the pass and meritcriteria, the learner is able to:
demonstrate use o 2D mark-making techniques saely whenworking rom primary andsecondary sources
Assessment activity 2.1page 10Assessment activity 2.2page 11Assessment activity 2.3page 14
demonstrate consistent andeective use o 2D mark-making techniques whenworking rom primary andsecondary sources
Assessment activity 2.1Page 10Assessment activity 2.2Page 11Assessment activity 2.4Page 15
demonstrate imaginative andindependent use o 2D mark-making techniques, whenworking rom primary andsecondary sources
Assessment activity 2.1Page 10Assessment activity 2.2Page 11Assessment activity 2.4Page 15
communicate design ideasusing 2D visual communicationtechniques
Assessment activity 2.3Page 14
communicate ideas eectivelyand consistently using 2Dmark-making techniques
Assessment activity 2.4Page 15
communicate ideasimaginatively andindependently using 2D mark-making techniques
Assessment activity 2.4Page 15
use ormal elements in 2Dvisual communication
Assessment activity 2.5Page 19
explain the use o ormalelements in 2D visualcommunication
Assessment activity 2.5Page 19
evaluate the use o ormalelements in 2D visualcommunication
Assessment activity 2.5Page 19
P1P2P3M1M2M3D1D2D3
2
BTEC’s own resources
 
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How you will be assessed
 You need to provide evidence that shows your skill in using your chosen art and designtechniques and that you can work saely in producing your work. You also need to demonstratethat you worked rom both primary and secondary sources and that you understand and can useart and design language and terms appropriately. Your assessment could be in the orm o:a one-to-one or group recorded oral or visual presentation
•
a display or exhibition o your work
•
a sketch book review
•
a portolio presentation o your work with a recorded or written review
•
Unit 22D visual communication
Bonny Cannon
My avourite medium touse is watered-down ink –the ink becomes paler andmore transparent the morewater you add and I can makealterations with the next layero ink i I want! I enjoy working withbrushes and ink but also sticks. This is somethingI had not done beore. I nd thin wooden skewersreally good to use. They have a point at oneend and you can make lots o dierent types o marks with them. Biros can also bereally good to draw with. You can make very light lines and dark lines which can bevery eective when drawing. I have learnt about cross hatching which is using lines todescribe the orm o an object or how light and dark something is. Using lines like thiscan really help to make objects look three dimensional. This worked very well when wedrew the skeleton. We had to choose dierent sections and make use o a range o media and these techniques really helped me.At the beginning o my course, I struggled with painting as I had not done very muchbeore. I ound it very hard to mix colours and get the shades right. But the tutorshelped and showed me how to do this with paint and a range o other media too - theyoten suggest new ideas you haven’t thought o and help you develop an individualstyle.I have denitely learnt a new skill and now eel condent about painting in light anddark areas.

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