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REPORT ON INDUSTRIAL VISIT TO

M/s

Mother Dairy Ltd.

Patparganj, New Delhi.On 4

August, 2008.Under the aegis of:

Submitted to:

Prof. Gagan Katiyar

In charge, Industry Interface

By:

Piyush Kejriwal (065) Ravi Kalra (083)Ravi Agarwal (084)Saumil Singh (094)PGDM, 1

Year.

2An Industrial Visit to Mother Dairy

C o n t e n t s

Title Page No.

Overview of the Company3

Product Profile4

Financial Status6

Supply Chain Management65.Processing7

Quality Control7

Market8

Product Promotion Strategy8

HR Practices810.Important Observations11

11.

Annexure12

PGDM Batch of 2008-10

3An Industrial Visit to Mother Dairy

Overview of the Company

Mother Dairy – Delhi was set up in 1974 under the Operation Flood Programme, a wholly ownedsubsidy of the National Dairy Development Board (NDDB), whose current chairman is Dr. AmritaPatel. Currently, it is one of the largest milk (liquid/unprocessed) plants in Asia selling more than25 lakh litres of milk per day, thereby enjoying a market share of 66% of the branded milk sales inDelhi. Other important markets include Mumbai, Saurashtra and Hyderabad. Mother dairy ice-cream was launched in the year 1995 and has shown continuous growth over the years, and todayit boasts approximately 62% market share in Delhi and NCR.It is Mother Dairy’s constant endeavour to:

(a)

Ensure that milk producers and farmers regularly and continually receive market prices byoffering quality milk, milk products and other food products to consumers at competitive prices. To ensure this Mother Dairy operates such that the farmer gets 85% of the total costof sales.(b)Uphold institutional structures that empower milk producers and farmers through processes that are equitable.Mother Dairy is an IS/ISO 9002, IS 15000 HACCP and IS 14001 EMS certified organization.Moreover, its Quality Assurance Laboratory is certified by National Accreditation Board for Testing and Calibration Laboratory (NABL)-Department of Science and Technology, Governmentof India.

PGDM Batch of 2008-10