Social Media

& Hiring

WWW.DELAWAREEMPLOYMENTLAWBLOG.COM

Recruiting on Twitter

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Accenture@Accenture_Jobs

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Access Communications@accesscareers

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ACULIS, Inc.@aculis

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ADP@ADPCareers

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Allstate Insurance@AllstateCareers

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Assurant Solutions@AssurantCareers

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AT&T@ATTjobs

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Burger King@BKCareers

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comScore@comScoreCareers

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Davita, Inc.@DaVitaJobs

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Deloitte Touche@JoinDeloitteUS

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Ecolab@Ecolab_Jobs

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Ernst & Young US@Ernst_and_Young

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Expedia@Expedia_Jobs

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Forrester Research, Inc.@forresterjobs

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Fullhouse Interactive@fullhousecareer

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Gartner, Inc.@GartnerJobs

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Hershey Company@HersheyCompany

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Hewitt@HewittCareers

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Hyatt Hotels & Resorts@Hyattcareers

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Intel@JobsatIntel

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J.B. Hunt@WeHaveFreight

Social-media users have gotten younger.

In May 2008, the median age for users of Twitter,MySpace, LinkedIn, and Facebook was 32.25 years. Thatnumber climbed to 38.75 years old since then. Here are thespecifics by site:

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The average Twitter user is 31. That number did notchange from 2008.

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The average MySpace user has gotten younger—26 asopposed to 27 in 2008.

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The average LinkedIn user is now 39, down from 40.

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Most interestingly, though, is the continued “graying” of Facebook. The median age is up to 26 from 33.dates about others. This is an 8% increase from last year.

Twitter Distillation.

There is no disputing that Twitter is catching on. The num-ber of unique users per month went from 2 million in De-cember 2008 to more than 17 million in May 2009. Butwhat’s everyone tweeting about, exactly?

Those

numbersare what’s most surprising.Harvard Business School researches determined that the top10% “of prolific Twitter users accounted for over 90% of tweets.”Most Twitter users post just once a day.1 in 5 Twitter users have

never

posted.

Let’s Talk About Me.

Approximately 19% of all Internet users report that they useTwitter or another service to share updates about them-selves or see up

What Employers Look For Online

45% of employers now report to using social media to screen jobcandidates, according to a survey of more than 2,000 HR profes-sionals commissioned byCareerBuilder.com. 11% reported thatthey expected to incorporate online tactics in their hiring practicesin the next year.35% of those currently using social media reported that they’drejected a candidate based on what they’d found in their onlinesearch. And what exactly is it that turns off employers and causesthem to reject a candidate? Here’s what the biggest “no-nos” are,with the percent of employers who reported having turned a can-didate based on each:

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53% provocative pictures or info

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44% drinking or drugs

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35% bad-mouthed previous employers, co-workers, or cli-ents

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29% showed poor communication skills

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26% made discriminatory comments

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24% lied about qualifications