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Eveready Batteries

Eveready Batteries

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Published by abhinaybth

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Categories:Types, Research
Published by: abhinaybth on Nov 13, 2009
Copyright:Attribution Non-commercial

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03/05/2013

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Eveready BatteriesEveready Batteries
 
Business DetailsBusiness Details
Eveready industries india ltd is one of the leading FMCG companies. Eveready Eveready industries india ltd is one of the leading FMCG companies. Eveready  posseses expertise in marketing, manufacturing and distributing a diverse posseses expertise in marketing, manufacturing and distributing a diverserange of products to the entire length & breadth of the country. Its portfoliorange of products to the entire length & breadth of the country. Its portfoliocomprises of dry cell batteries , rechargablecomprises of dry cell batteries , rechargablebatteries, flashlights, packet tea,batteries, flashlights, packet tea,mosquito repellents and lighting batteries, products. Its market share inmosquito repellents and lighting batteries, products. Its market share inbatteries is 51.1 per cent and in flashlights about 76 per cent (Industry)batteries is 51.1 per cent and in flashlights about 76 per cent (Industry)segment. Its market share ranges between 2–7 per cent in the various regionssegment. Its market share ranges between 2–7 per cent in the various regionswhere the products have been launched. Its share in the mosquito repellent where the products have been launched. Its share in the mosquito repellent market varies between 1-3 per cent in the various target markets. It hasmarket varies between 1-3 per cent in the various target markets. It hasrecently commenced marketing of lighting products like CFL &GLS lamps. It recently commenced marketing of lighting products like CFL &GLS lamps. It has a complete range of flashlights–LED, plastics, aluminium & brass. Battery has a complete range of flashlights–LED, plastics, aluminium & brass. Battery and flashlight products are branded as ‘Eveready ‘Powercell’, ‘Shakti’ and and flashlight products are branded as ‘Eveready ‘Powercell’, ‘Shakti’ and ‘Mahashakti’. Packet tea products are branded Tez’, ‘Premium Gold’, ‘Jaago’‘Mahashakti’. Packet tea products are branded Tez’, ‘Premium Gold’, ‘Jaago’and ‘Classic’. Mosquito Coils are branded ‘Eveready PowerOn’.and ‘Classic’. Mosquito Coils are branded ‘Eveready PowerOn’.
 
milestones of the companymilestones of the company
It started its operation in India in 1905.It started its operation in India in 1905.
In 1926 company sets up its first arc carbonIn 1926 company sets up its first arc carbonfactory at canal road ,kolkata.factory at canal road ,kolkata.
In 1934 company was incorporated as a privateIn 1934 company was incorporated as a privatecompany on 12company on 12
thth
November.November.
In 1939 it established its first modern batteryIn 1939 it established its first modern batteryplant in kolkata.plant in kolkata.
In 1941 Union batteries merged with EvereadyIn 1941 Union batteries merged with Evereadyand the name is changed to national carbonand the name is changed to national carboncompany.company.

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