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PRESS RELEASE - Launch of Mail & Guardian New Africa Digital News Platform

PRESS RELEASE - Launch of Mail & Guardian New Africa Digital News Platform

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Published by: jadwongscribd on May 20, 2014
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Mail & Guardian Launches New Africa Digital News Platform
Mail and Guardian Africa aims to be the leading and most important commercially successful contemporary voice on African issues 
  NAIROBI, Kenya,
 May 20, 2014/
The wait is over in Africa for a homegrown platform that tells its many stories from a mature perspective, rather than from the tired metaphor of an emerging
giant. It’s not only Africans who want better insight into their continent – 
(Charles Onyango-Obbo - Editor, Mail & Guardian Africa)
(Anastacia Martin -  Managing Director, Mail & Guardian Africa)
 M&G Media Ltd is proud to announce the launch of Mail and Guardian Africa - http://www.mgafrica.com, a digital news  platform for Africans to tell the African story.
“Mail & Guardian Africa has taken the bold step to report
Africa by telling why things do or do not happen, using an evidence-based, non-dogmatic and analytical approach and exploring the new opportunities that technology, social media and crowd-
sourcing tools offer to do that in new ways,” says Mail and
Guardian Africa Editor Charles Onyango-Obbo, a leading pan-African journalist with an unparalleled grasp of the Africa narrative. Mail and Guardian Africa aims to be the leading and most important commercially successful contemporary voice on African issues. News analysis, insight, commentary and investigative  journalism will be the hallmark of this Pan African platform.
As part of the package, http://www.mgafrica.com, the digital news and information portal of Mail and Guardian Africa, was activated on Thursday 1 May 2014. This will be followed by the launch of the Mail and Guardian Africa head office in Nairobi, Kenya on Tuesday 20 May 2014. From this location, Charles will lead a carefully selected contingent of creative and African  journalists and editors operating across the continent.
“The aim is to focus on
delivering quality African news and information via mobile to, primarily, 30-40 year-old audiences with a college education in both Africa and outside the continent. Mail and Guardian Africa will offer a non-paternalistic, intelligent, and enlightened view of developments on the continent without feeling duty-
 bound to talk up the “Africa Rising”
narrative, or to be stuck in cynicism and a refusal to see progress either. The objective is to make M&G Africa the most trusted and diverse source of news on Afric
a,” says Charles.
 Chris Roper, editor-in-chief of M&G Media, describes
M&G Africa as “a very necessary addition to the
 journalism landscape of the continent, and one that knits together the many voices of Africa into a coherent, thoughtful tapestry, rather than the more usual competing
narratives imposed on the continent by interest groups.”
 The M&G Media has appointed Anastacia Martin as Managing Director Mail and Guardian Africa to drive the strategic mandate and ensure commercial viability of the contemporary digital news portal.
“We are excited that finally, our dream and vision to
 provide Africa with a platform to access impeccable  journalism delivered in a creative, engaging and trend-
setting way has come to fruition,” says Martin. “Bearing i
n mind the ever changing dynamics of the media landscape and matters of sustainable growth, we will complement our editorial vision with inter-active thought leadership events and conferences, and partnerships in advertising, sponsorships and multi-media offerings that will help us reach our goal for a world class pan-
African news and information platform.”
Speaking during a pre-launch business conference in March 2014, M&G Media Ltd Executive Deputy Chairman Trevor Ncube described Mail and Guardian Africa as the culmination of a
long held vision that as “Africans we have to tell our own story.” Added Ncube; “I think nothing is more emblematic of how little influence Africa has wielded in
world affairs than the fact that even Africans themselves rely on non-African media to know
what is going on in their own backyard.”
 Charles Onyango-Obbo, a Ugandan, was formerly the co-
founder of Uganda’s leading
independent title, The Monitor, which became part of the Nation Group in 2000. He was later appointed Executive Editor for Africa & the Digital Media Division of the Nation Media Group

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