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Problems in Rural Retail

Problems in Rural Retail

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Published by arjun singh
BY ARJUN SINGH NAMDHARI
PGDM IN RETAIL MANAGEMENT
STUDENT- GNIM PUNJABI BAGH
NEW DELHI INDIA
BY ARJUN SINGH NAMDHARI
PGDM IN RETAIL MANAGEMENT
STUDENT- GNIM PUNJABI BAGH
NEW DELHI INDIA

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Published by: arjun singh on Nov 14, 2009
Copyright:Attribution Non-commercial

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11/09/2012

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PROBLEMS IN RURALRETAILING
 THESE ARE
 
 The major problems facedare
:
Underdeveloped People and Underdeveloped Markets
Lack of Proper Physical Communication Facilities
Media for Rural Communication
Dispersed Market
Low Per Capita Income
Low Levels of Literacy
Prevalence of spurious brands and seasonal demand
Different way of thinking
Many Languages and Dialects
 
Underdeveloped People andUnderdeveloped Markets
 The number of people belowpoverty line has not decreased inany appreciable manner. Thusunderdeveloped people andconsequently underdevelopedmarket by and large characterizethe rural markets. Vast majoritiesof the rural people are traditionbound, fatalistic and believe inold customs, traditions, habits,taboos and practices.

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