In order to network effectively, it is important to focus on five key areas. You canuse the acronym RCEUR as a guide for your actions. RCEUR stands for Research,Contact, Empathize, Utilize, Return. I encourage you to apply this methodology whennetworking to help you best use your own natural abilities to create a successful network.Research is the first of the five steps
. It is the easiest step to perform becausemost of it can be done without interacting with anyone. It is very important to find out asmuch background information as possible on each person you contact to develop a morepersonal relationship with them. This means first going to as many career relateddatabases as you can find and looking up the specific individual. Then, you should usegoogle to search for the person to find out information about their college, position, andother activities that they may participate in. Lastly, you should speak with the contactsyou have already created to see if they have information on the person you are reachingout to. Often times, contacts in similar industries know each other and can give youuseful information about their friends. After you find this personal information, youshould organize it into a database so that you can quickly retrieve it when necessary.Using a computer database of contacts such as Outlook or Excel is an easy way tomaintain this information.Once personal information is found, choosing when to use this personalinformation is a major issue. Sometimes you may want to withhold information so thatyou do not scare the person you are speaking with; however, other times you may want toweave in the information you have learned so that you can form a better connection withthe contact. After this information is found, you should learn as much information about
Prescott, R. (Producer). (1994). Business networking made easy. (VHS Videocassette Recording).Bloomfield, CT: The Prescott Group.