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Outline Dissertation Proposal Framework

Outline Dissertation Proposal Framework

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Published by: vivsaldanha on Nov 14, 2009
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02/01/2011

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OUTLINE ______________________________________  _ 
Research problem area
: The problem of my research area is where by theconsumer goes to buy juice at retail store having no knowledge of any brands butwhat influences his decision to buy a particular brand of juice for examplepackaging. Hence a consumer’s behaviorism in this situation is my research areaand problem
Research Question
:
What
 
is the impact of packaging on a consumerbuying habits of juices?Research Objectives
: The Goal of this research is to understand and study indepth how packaging of a particular brand of juice attracts a consumer andinfluences him to buy the product by doing this what I am going to achieve is theimpact of packaging on a consumer and how packaging helps to sell the productand how it creates and long term impact on a consumers mind. Some of theobjectives are as followsConsumer’s priority towards packing: When the consumer is selecting the productto what percentage is packaging important in his mind when he is taking the buyingdecision. In this I want to know what actually goes on in a consumers mind when hesees varieties of juices on the shelves and is he considering packaging as his idealfactor for consuming the product or some other factors like quality, price etc .1)
Is packaging influencing the customer to switch form one brand toanother:
Usually a good packaging helps the customer to go for the productand buy it. But here what I am trying to study is if a one brand has betterpackaging than another brand will it force the customer to switch his brandand go for another brand. In short a long lasting impression of packaging.2)
To find out consumer attitude towards new packaging:
Here what Iwant to know is will improvements in the packaging of a existing brandattract the consumer to buy the particular brand of juice over other juicesand to what extent will it influence them to do so.
 
3)
To know if packaging helps to covert a potential buyer to actuallyend up buying the product
: In this I want to really know how helpful it isby creating a very attractive packaging for the juice and weather to whatpercentage the consumer under the influence of packaging lands up buyingthe product.
Research Hypothesis:
MY observation on my topic is as follows.1)A very attractive packaging helps buying decision of a consumer up to 28%.2)Packaging is very influential in decision making in the European marketaccording to the study.3)Consumers go for products which are more colorful and have celebrities fromvarious areas.
Proposed approach to primary research
:
Research Philosophy
: Realism because here I am doing the study of a humanmind and my topic is more based on realistic approach.
Research approach:
Deductive because here there is a relationship between 2variables packaging and consumer behaviorism.
Research Strategy:
Experiment because I need to know how a person behaveswith two similar products but with different packaging and this can be done onlywith an experiment.2.) Survey: In order to understand consumers buying habits I have to conductsurveys and questionnaire.
Time Horizon:
Cross sectional because of time constraints the research couldn’tnot be researched for a long time hence the results are short term based hencecross sectional.
Data collection method:
Secondary data because the statistics and percentagesof choice are difficult to measure hence must be referred to them from outsidematerial.

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