To know if packaging helps to covert a potential buyer to actuallyend up buying the product
: In this I want to really know how helpful it isby creating a very attractive packaging for the juice and weather to whatpercentage the consumer under the influence of packaging lands up buyingthe product.
MY observation on my topic is as follows.1)A very attractive packaging helps buying decision of a consumer up to 28%.2)Packaging is very influential in decision making in the European marketaccording to the study.3)Consumers go for products which are more colorful and have celebrities fromvarious areas.
Proposed approach to primary research
: Realism because here I am doing the study of a humanmind and my topic is more based on realistic approach.
Deductive because here there is a relationship between 2variables packaging and consumer behaviorism.
Experiment because I need to know how a person behaveswith two similar products but with different packaging and this can be done onlywith an experiment.2.) Survey: In order to understand consumers buying habits I have to conductsurveys and questionnaire.
Cross sectional because of time constraints the research couldn’tnot be researched for a long time hence the results are short term based hencecross sectional.
Data collection method:
Secondary data because the statistics and percentagesof choice are difficult to measure hence must be referred to them from outsidematerial.