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San Francisco Municipal Transportation Agency
TRANSIT SHELTER ADVERTISING AGREEMENT
Date: ____________________
_

San Francisco Municipal Transportation Agency
Transit Shelter Maintenance and Advertising Agreement (Draft)
10/5/2007

i
TABLE OF CONTENTS
Page
1.
DEFINITIONS.................................................................................................................................1
1.1.
ADA.....................................................................................................................................1
1.2.
Alternative Shelter...............................................................................................................1
1.3.
Agreement............................................................................................................................1
1.4.
Annual Financial Report.....................................................................................................1
1.5.
Arts Commission.................................................................................................................1
1.6.
Associated Equipment.........................................................................................................1
1.7.
Bicycle-Sharing Program....................................................................................................1
1.8.
Carryover Contract..............................................................................................................1
1.9.
City.......................................................................................................................................2

1.10.Commercial..........................................................................................................................2 1.11.Consumer Price Index, CPI.................................................................................................2 1.12.Days......................................................................................................................................2 1.13.Design...................................................................................................................................2 1.14.Design Approval Date.........................................................................................................2 1.15.DPW.....................................................................................................................................2 1.16.Effective Date......................................................................................................................2 1.17.E-Line...................................................................................................................................2 1.18.Executive Director/CEO.....................................................................................................2 1.19.Existing................................................................................................................................2 1.20.Fiscal Year...........................................................................................................................2 1.21.F-Line...................................................................................................................................2 1.22.Graffiti..................................................................................................................................2 1.23.Gross Revenues...................................................................................................................2 1.24.High-Level Boarding Platform...........................................................................................3 1.25.Historic Shelters..................................................................................................................3 1.26.Kiosk....................................................................................................................................3 1.27.Low-Level Boarding Platform............................................................................................3

San Francisco Municipal Transportation Agency
Transit Shelter Maintenance and Advertising Agreement (Draft)
10/5/2007

ii

1.28.MAG; Minimum Annual Guarantee..................................................................................3 1.29.Maximum Ad Panel Size....................................................................................................3 1.30.New......................................................................................................................................3 1.31.Noncommercial...................................................................................................................3 1.32.Outage..................................................................................................................................3 1.33.Port.......................................................................................................................................3 1.34.Proposal................................................................................................................................3 1.35.Public Entity Shelters..........................................................................................................3 1.36.Public Right(s)-of-Way.......................................................................................................3 1.37.Records.................................................................................................................................3 1.38.Request for Proposals, RFP................................................................................................3 1.39.San Francisco Municipal Transportation Agency; SFMTA.............................................3 1.40.SFMTA-Constructed Shelters............................................................................................4 1.41.Shelter, Transit Shelter........................................................................................................4 1.42.Signal Control Cover...........................................................................................................4 1.43.Small Business Enterprise; SBE.........................................................................................4 1.44.Station Canopies..................................................................................................................4 1.45.Structures.............................................................................................................................4 1.46.T-Line...................................................................................................................................4 1.47.Time and Materials..............................................................................................................4 1.48.Transit Stop Poles................................................................................................................4 1.49.Unavoidable Delay..............................................................................................................4 1.50.Union Square/Tenderloin Area...........................................................................................4

2.
GRANT OF ADVERTISING RIGHTS AND PRIVILEGES.......................................................5
2.1.
Rights Granted.....................................................................................................................5

2.1.1SFMTA to Contractor............................................................................................5 2.1.2License....................................................................................................................5 2.1.3Distance from other Advertising.............................................................................. 5 2.1.4Effect of Public Toilet Contract............................................................................... 5 2.1.5Port to Contractor...................................................................................................5

2.2.
Rights Retained/Limitations on Contractor's Rights.........................................................5
2.2.1Advertising..............................................................................................................5
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