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Fom Lecture 1

Fom Lecture 1

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Published by trisha_sam

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Categories:Types, School Work
Published by: trisha_sam on Nov 15, 2009
Copyright:Attribution Non-commercial

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07/30/2010

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Marketing: ManagingMarketing: ManagingProfitable Customer Profitable Customer RelationshipsRelationships
 
 
1 - 2
Objectives
Be able to define marketing and discussBe able to define marketing and discussits core concepts.its core concepts.Be able to define marketingBe able to define marketingmanagement and compare the fivemanagement and compare the fivemarketing management orientations.marketing management orientations.
 
 
1 - 3
Objectives
Understand customer Understand customer relationship managementrelationship managementand strategies.and strategies.Provide exposure to marketingProvide exposure to marketingmix variables and somemix variables and somemarketing functionsmarketing functions

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