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Assessment Criteria Viscomms

Assessment Criteria Viscomms

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Published by Paul Vincent

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Published by: Paul Vincent on May 23, 2014
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Assessment criteria for the Visual Communications at OCA
1
st
 
2.1 2.2 3rd Fail
 
Weighting A+ 85%+ Exceptional  A 70-84% Excellent B 60-69% Very good C 50-59% Good/Average D 40-49% Satisfactory E 30-39% Limited F 29% or below Inadequate
Creative and analytical thinking 
 Analysing information, formulating independent  judgments; employing creativity in the process of investigating, visualising and/or making, developing a personal voice Level 4 40% Level 5 35% Level 6 30% Highly creative, takes risks with imaginative and successful outcomes, powerful evidence of personal voice* Strongly creative, takes risks with many imaginative and successful outcomes, strong evidence of personal voice* Creative, takes risks with imaginative and successful outcomes, evidence of a developing personal voice* Some evidence of creativity, little evidence of risk-taking, with a few imaginative outcomes, some evidence of a developing personal voice* Some evidence of creativity, little risk taking with few imaginative outcomes, struggling to find a personal voice. Limited evidence of creativity, no risk taking or imaginative outcomes, no personal voice. Inadequate evidence of creativity.
Research and idea development
Sourcing and assimilating research material; and using visual language to investigate, test, interpret, and develop ideas. Level 4 20% Level 5 20% Level 6 20% Outstanding work presented in a highly professional way and communicates with flair. Outstanding grasp of ideas and communication of visual ideas* Highly effective work presented in a professional way, showing strong  judgement. Highly effective grasp of ideas and communication of visual ideas* Competent realisation of ideas, presented well, showing consistency in  judgement. Effective grasp of ideas and communication of visual ideas* Competent realisation of ideas, presented well, showing judgement Reasonably effective grasp of ideas and communication of visual ideas*  Adequate realisation of ideas and satisfactory presentation of work Limited grasp of ideas and communication of visual ideas* Poor work and presentation Lack of conceptualisation* or communication of visual ideas* Inadequate work and presentation Complete lack of conceptualisation* or communication of visual ideas*
Visual and Technical Skills 
Using materials, techniques, technologies, and visual language to communicate ideas and information.
 
Level 4 20% Level 5 25% Level 6 30% Outstanding visual and technical skills Complete fluency of visual and technical skills Very competent visual and technical skills Competent visual and technical skills  Adequate visual and technical skills Limited visual and technical skills Inadequate visual and technical skills
ontext
 Awareness of critical, contextual, historical, professional, and/or emerging contexts; and personal
 
and professional development. Level 4 20% Level 5 20% Level 6 20% Highly articulate and self aware, extensively and thoroughly researched, demonstrating a highly developed intellectual understanding Very articulate and self aware, very well researched, demonstrating a developed intellectual understanding  Articulate and self aware, good range of research, demonstrating a developing intellectual understanding Evidence of self-reflection and research, and satisfactory ability to analyse and synthesise information. Variable levels of self-reflection and research, and poor analysis and synthesis of information. Limited self-reflection or research, and no analysis or synthesis of information. Inadequate research or evidence of critical thinking. These assessment criteria should be used in conjunction with the level descriptions as described overleaf:

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