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Production of PromotionalProduction of PromotionalMaterialsMaterials
Cairo University Faculty of Mass CommunicationOmar Samy
 
Production of Promotional MaterialsProduction of Promotional Materials
The Main components of the course are:The Main components of the course are:
••Promotional ContentPromotional Content••Desktop Publishing Application (DPA) (MicrosoftDesktop Publishing Application (DPA) (MicrosoftPublisher)Publisher)••Images (Photoshop)Images (Photoshop)
 
WHAT IS PROMOTION?WHAT IS PROMOTION?
Promotion is the activities people use toPromotion is the activities people use tocommunicate with others about theircommunicate with others about theirproduct or service and to convince them toproduct or service and to convince them touse it.use it.
Everything you do communicatesEverything you do communicatessomething about your business.something about your business.
This includes a wide variety of activitiesThis includes a wide variety of activitiesincluding brochures, billboards, andincluding brochures, billboards, andnewspaper ads,newspaper ads,……
Promotion involves careful planning.Promotion involves careful planning.
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