GLOBAL SCHOOL OF MANAGEMENT SCIENCE
in housing will help tap this demand. Also, affordability has totranscend the current far-flung locations and kick in at the suburbanlevels, closer to CBD areas.Currently, developers must not only complete projects under executionbut also re-strategize to sell them quickly. Once they get out of theexisting inventory and execution pipeline, they can look at new landparcels and new business ideas such as affordable housing andinnovate. While there is certainly demand, it is essential for thisstrategizing to take place, so that affordable housing schemes becomea win-win for both developers and end-users.
SOME OF THE HALL MARKS FOR FUTURE
1.The advent of affordable housing2.Increased consolidation, corrected valuations and a focus on deliveryto exist3.Decreased leverage4.Decreased land banking5.Increased focus on execution and timely delivery to gain end-userconfidence6.Emphasis on and more focused expansion in Tier-I and Tier-II cities,where demand is already proven7.Decrease in speculative supply in commercial real estate8.A better comprehension of the fact that buyers and sellers interestsneed to match for the market to exist9.Players re-examining their valuations to make sound acquisitiondecisions10.The return of the fundamental market focus An industry survivesbecause of the users, and not vice-versa. 2009, especially the secondhalf, will bring excellent bargains for investors, as well as to those whohave a medium-to-long term view on the industry and the necessaryrisk appetite. Much will depend on being bang on target in terms of location, product and entry valuation.
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