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Managing within the big picture
acting on the trends that matter
 
RETHINK(West) Inc.
MACRO-TRENDS: the ‘Big Picture’
Time 
Continuous Change Discontinuous Change New Continuous Change 
Old Technologies Old Socio-Institutional Paradigms New Technologies New Socio-Institutional Paradigms Institutional Inertia Entrepreneurship New Opportunities 
adapted from Mike Hollinshead 
 
RETHINK(West) Inc.
EMERGING PARADIGMS
Shifting FROM Shifting TOWARDS
industrial valuesperson-centered valuespetroleum economyindustrial economymetal and plasticsmachineschemicals/pharmaceuticalsmass demand/productionwestern economies dominatehydrogen economyinformation economy (smart processes)polymers, ceramics, compositesnanotechnologybiotechnology and genetic engineeringsegmented demand/customized productionemerging economies dominatelocal communicationIndependent computer assisted devicesseparation/independence ofmicroelectronics and telecommunicationsprogrammed computers
 
virtual global villageintegrated
 ‘
smart
’ 
systemsconvergence of information,communication & entertainment technologiesartificial intelligence (AI) and expert systems
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