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Emerging Leisure Classes

acting on the trends that matter

RETHINK(West) Inc.

This mini-presentation

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The two critical pre-conditions to leisure are discretionary timeand discretionary income – note that the ‘capacity to chose’,acquired through leisure education is the third

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Socio-economic change over the past few decades hasaltered the mix of which population cohorts have both time andmoney, time but not money, money but not much time, neithertime nor money – for leisure

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The slides in this presentation present some basic informationand challenge organizations to review how they are positionedagainst the leisure markets that have emerged

RETHINK(West) Inc.

Emerging Leisure Classes

0204060801001201401986 1992 1998 2005

h o u r s p e r w e e k

Leisure 1Leisure 2Leisure 3Leisure 4

Leisure 1: entertainment, social activity, sports, hobbies, media, relaxation, gardening, pet care – up 0.10Leisure 2: 1 plus personal care activities including sleep – down 1.03Leisure 3: 2 plus child care – up 0.07Leisure 4: complement of time spent on market and non-market work – down 3.96Source: McFarlance and Teds, University of Manitoba