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Shifting Activity Patterns
acting on the trends that matter
 
RETHINK(West) Inc.
Shifts in Leisure Behaviour/Patterns
Shifting FROM Shifting TOWARDS
formal, highly structured activitiesteam sports and activitiesdirected programs
–
teachingfitness focusactive orientationconsumptive activitiesindoor
 ‘
facility
’ 
focus
 ‘
doing something
’ 
activity as
 ‘
end
’ 
 
informal, self-scheduled, casualindividual activitiesself-directed learningholistic wellnessrelatively passiveenvironmentally-friendlyhome and outdoor focus
 ‘
experiencing
’–
quality/depthactivity as
 ‘
means
’ 
(to bigger ends)
 
RETHINK(West) Inc.
Physical Activity Trends
010203040506070
1994 1996 1998 2000 2002 2005
CanadaAlbertaSaskatchewanBC
% adults (20+) meeting minimum requirement – equivalent to ½ hr. walking daily
Canadian Fitness and Lifestyle Research Institute
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