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A Prototype Theory Approach to International Website Analysis and Design
Nicole, Natalia, Yulia, Liuba, and Promeet
 
Overview of Prototype Theory
Humans use prototypes to classify the objects they encounter Prototype theory offers a method for understanding how culturalexpectations can cause communication problems related to visualsExposure to different visual representations affects the way personscategorize objects and images.
 
Strategies for Creating Culturally Relevant andSensitive Websites
Use as few images as possibleSimple images should be utilizedText should be integrated with imagesWebsite evaluation must be done with target audience
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