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A Prototype Theory Approach to International Website Analysis and Design
Nicole, Natalia, Yulia, Liuba, and Promeet
 
Overview of Prototype Theory
•Humans use prototypes to classify the objects they encounter •Prototype theory offers a method for understanding how culturalexpectations can cause communication problems related to visuals•Exposure to different visual representations affects the way personscategorize objects and images.
 
Strategies for Creating Culturally Relevant andSensitive Websites
•Use as few images as possible•Simple images should be utilized•Text should be integrated with images•Website evaluation must be done with target audience
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