Professional Documents
Culture Documents
289–302
I Introduction
There is a fundamental difference between those who see the
generation of meaning in human communication as a property
of individuals, and those who see it as a property of dyads and
collectives. Some of the more anthropologically oriented
approaches give the impression that all meaning is social and
cultural. Others give more room to the role of the mind in mean-
ing-making, even while the focus is on the social generation of
meaning. Even accounts of pragmatics that are avowedly cogni-
tive, such as that presented by Herb Clark (Clark, 1996) are none-
theless significantly more on the sociocultural collective side of the
divide than Relevance Theory, which is notably focused on the
internal, individual nature of communication and interpretation.
1
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in the sense that most current models of brain and language do,
and therefore does endorse a modular account, for which it needs
to make no apology. And like all good theories, it uses multiple
sources of data to develop its ideas, which, again, requires no
apology.
A third point of agreement between the two approaches con-
cerns the recognition that all interlocutors have a preference for
least effort. This fact has been noted in a number of different
approaches and has been supported by psycholinguistic exper-
imentation, including the work of Ying (this issue). While the
appeal to a least effort principle does not characterize Relevance
Theory in contradistinction to Clark, the attempt to articulate the
balance between effort and effect does receive specific attention in
Relevance Theory.
A final point of agreement is that all interpretation of comm-
unicative signals for both Sperber and Wilson (1986=95) and
Clark (1996) takes place in a mental context which includes the
internalization of the physical=social context in which the speaker
operates, or has operated at some time in the past. It is this that
makes Clark’s approach a worthy point of comparison with
Relevance Theory, and I have more to say about the social context
in Relevance Theory below. Here it suffices to say that both
Relevance Theory and Action Theory are cognitive approaches to
human communication, even while they differ in some crucial
respects.
The key difference between the two approaches is that Rel-
evance Theory takes an individual perspective, while Clark takes a
dyadic or social perspective. All other differences stem from this
one difference of starting point. Because Clark takes a social=
dyadic approach, he sees language use as a form of joint action
towards a joint goal that emerges like a duet between cooperative
speaker=hearers. That meaning is socially constructed is clear from
the following:
The notion ‘what the speaker means’ [must be] replaced by ‘what the speaker is
taken to mean’. . .The idea is that speakers and addressees try to create a joint
construal of what the speaker is to be taken to mean. . .what the participants
mutually take the speaker as meaning, what they deem the speaker to mean.
(Clark, 1996: 212)
Susan H. Foster-Cohen 295
Selinker and Douglas (1985) and Gass and Selinker (1994) see
this exchange as ‘a negotiated interaction with the interviewer,
Susan H. Foster-Cohen 297
V Conclusion
The discussion above has attempted to suggest that Sperber and
Wilson’s Relevance Theory accounts well for communication
strategies, and that it does it better than Clark’s approach.
VI References
Bialystok, E. 1990: Communication strategies: a psychological analysis of
second language use. Oxford: Blackwell.
—— 1994: Analysis and control in the development of second language
proficiency. Studies in Second Language Acquisition 16, 15868.
Susan H. Foster-Cohen 301