Force: High/Low: Justification: Buyer power: High
Buyer power in the drone industry is high as there are many choices of whom to buy from. There are trials of a similar product being conducted at the Canterbury Coastguard (Cambell Live, 2014) and in Nelson (The Marlborough Express, 2014).
Supplier power: Low
In this industry supplier power is particularly low as there are many firms that are willing and able to provide the materials for these drones. In New Zealand there are three different manufacturers: Aeronavics, Hawkeye UAV limited, and Photo Higher (UAV Global, n.d.). Around the world there are 408 of suppliers of the required technology (UAV Global, n.d.). Having an overseas supplier is an option in this market as raw materials are expensive in New Zealand (Daly, 2012).