Threat of new entrants: High
In this industry, new entrants may get the attention of customers, customers will have a try for the new products.
Threat of substitutes: High
A subsititute to the hygiene technologies are to purchase some kind of cleaner or pesticide from supermarket or warehouse.
Rivalry among existing competitors: High
There is a lot of competitions between the conpanies in hygiene technologies industry, they have many similar products and many new products, so the rivalry in this industry is high.
Overall attractiveness of the industry:
I think the attractiveness is not high. Because threat of subsititute is high and treat of new entrant is low therefore it
s hard for a new company run in this indestry and also with a low supply power and a high rivalry.
3.3 Customers and Their Needs
A big customer of hygiene technologies is restaurant manager, a restaurant need a clean kitchen to make foods for customers, to make sure their customers wouldn't have any healthy problems after eating the foods. Therefore they need hygiene technologies products like Gremclean, sanihands, and handsclean, they can use these product to clean their sanitation clean, clean the greace dirt, and eliminate the grem on the tableware. In other word, these products to keep their resturant kitchen clean andtheir staffs hygeian.
3.4 The Product or Service
Resturants can adopt 360 degree scanner we have designed to detect the kitchen hygiene problem. This 360 degree scanner has four main functions which are pest monitor, thermometer, bacteria control and grease dirt control. It also has a 360 degree infrared camera. These functions are separated exist in the world, but I just combined them together, and set up a series of benchmark for each function. Pest monitor can detect the pests in kitchen through using infrared camera, thermometer can know the temperature in the kitchen, bacteria control using the infrared camera to detect the hygiene problem as