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FOR IMMEDIATE RELEASEMONDAY, NOVEMBER 16, 2009, AT 8:30 A.M. EST

Timothy Winters / Ian Thomas CB09-166

Service Sector Statistics Division(301) 763-2713

ADVANCE MONTHLY SALES FOR RETAIL AND FOOD SERVICESOctober 2009

Special Notice

– Beginning with the December 11, 2009 release for November 2009, estimates in this release will be based on a newsample. A new sample for the Advance Monthly Retail Trade Survey is selected about once every two and a half years. For furtherinformation on the sample revision, see our website athttp://www.census.gov/retail.The U.S. Census Bureau announced today that advance estimates of U.S. retail and food services sales for October, adjusted forseasonal variation and holiday and trading-day differences, but not for price changes, were $347.5 billion, an increase of 1.4 percent(±0.5%) from the previous month, but 1.7 percent (±0.5%) below October 2008. Total sales for the August through October 2009 periodwere up 1.5 percent (±0.3%) from the same period a year ago. The August to September 2009 percent change was revised from -1.5percent (±0.5%) to -2.3 percent (±0.3%).Retail trade sales were up 1.4 percent (±0.7%) from September 2009, but 2.1 percent (±0.5%) below last year. Gasoline stations saleswere down 15.0 percent (±1.3%) from October 2008 and building material and garden equipment and supplies dealers were down 15.0percent (±1.8%) from last year.

The advance estimates are based on a subsample of the Census Bureau’s full retail and food services sample. A stratified random sampling method is used to select approximately 5,000 retail and food services firms whose sales are then weighted and benchmarked to represent the complete universe of over three million retail and food services firms. Responding firms account for approximately 65% of the MARTS dollar volume estimate. For an explanation of the measures of sampling variability included in this report, please see the Reliability of Estimates section on the last page of this publication

Percent Change in Retail and Food Services Sales

(Estimates adjusted for seasonal variation and holiday and trading-day differences, but not for price changes)

The Advance Monthly Sales for Retail and Food Services for November is scheduled to be released December 11, 2009 at8:30 a.m. EST.For information, visit the Census Bureau’s Web site at <http://www.census.gov/retail>.

This report is also available the day ofissue through the Department of Commerce’s STAT-USA (202-482-1986).

* The 90 percent confidence interval includes zero. The Census Bureau does not have sufficient statistical evidence to conclude that the actual change is different than zero.

From Previous Month

-16-14-12-10-8-6-4-2024681012

AugustSeptemberOctoberTotalEx AutoAutoGen Mer

From Previous Year

-3-2-10123

TotalEx AutoAutoGen Mer

Table 1. Estimated Monthly Sales for Retail and Food Services, by Kind of Business

(Total sales estimates are shown in millions of dollars and are based on data from the Advance Monthly Retail Trade Survey, Monthly Retail

Trade Survey, and administrative records.)

NAICS

code

% Chg.

Oct.

Sep.Aug.Oct.Sep.Oct.

Sep.Aug.Oct.Sep.20092008(a)(p)(r)(a)(p)(r)(r)(r)Retail & food services,total ……………………………….

3,384,719-8.2346,584330,297359,483352,479352,554347,483342,783350,800353,641365,855

Total (excl. motor vehicle & parts) …

2,797,197-6.6289,286276,082290,828296,500291,226288,468287,809286,661296,142303,757

Retail …..…………………………….

3,001,928-9.2307,197293,349320,197314,224315,534309,094304,849312,879315,802327,651

GAFO

4………………………....……...……...…………..

(*)(*)(*)85,86294,98890,45286,587(*)93,79693,40194,05695,217

441

Motor vehicle & parts dealers …….

587,522-14.957,29854,21568,65555,97961,32859,01554,97464,13957,49962,0984411, 4412

Auto & other motor veh. dealers .

522,275-16.450,67547,84162,00949,00754,74452,67748,61957,73650,89055,52144111

New car dealers ……………….

(*)(*)(*)37,11350,05439,06344,022(NA)(NA)(NA)(NA)(NA)

4413

Auto parts, acc. & tire stores……

(*)(*)(*)6,3746,6466,9726,584(NA)(NA)(NA)(NA)(NA)

442

Furniture & home furn. stores ……

76,476-12.47,7537,7617,9888,3938,3387,6997,7617,6968,3358,3634421

Furniture stores …………………..

(*)(*)(*)4,2884,4014,3594,459(NA)(NA)(NA)(NA)(NA)4422

Home furnishings stores ………..

(*)(*)(*)3,4733,5874,0343,879(NA)(NA)(NA)(NA)(NA)

443

Electronics & appliance stores ……

78,602-9.57,4067,5588,1317,9888,2268,3438,3948,3168,9699,14344311, 13

Appl., T.V. & camera………………

(*)(*)(*)5,8826,4286,2186,522(*)6,5946,5467,0827,30344312

Computer & software stores…….

(*)(*)(*)1,6761,7031,7701,704(*)1,8001,7701,8871,840

444

Building material & garden eq. &

supplies dealers…………………….

242,853-12.623,06923,20823,41527,67626,89522,55723,11623,24926,54026,7264441

Building mat. & sup. dealers ……

(*)(*)(*)20,34920,26123,91223,445(*)19,41719,38922,34822,435

445

Food & beverage stores…………….

486,6120.150,04748,02249,72749,40347,66449,59049,51649,22249,35549,4534451

Grocery stores …………………..

435,818-0.344,68142,92144,41744,16442,74144,28244,20343,89044,12044,2454453

Beer, wine & liquor stores ………

(*)(*)(*)3,3683,5243,5163,303(*)3,4873,5003,5123,488

446

Health & personal care stores …….

209,0403.121,56720,65820,62420,78619,90721,46021,36321,11020,58020,56544611

Pharmacies & drug stores ………

(*)(*)(*)17,22517,06217,39216,567(*)17,73917,55317,11817,062

447

Gasoline stations ……………………

297,419-30.232,56531,64734,06338,32642,78531,46431,45831,16537,03042,319

448

Clothing & clothing accessories

stores …………………………….…..

161,903-4.917,47315,95417,97116,86015,92917,64717,57717,46517,38217,639 44811

Men's clothing stores ……………

(*)(*)(*)705667764729(*)(S)(S)(S)(S)44812

Women's clothing stores ………..

(*)(*)(*)2,7912,8313,0022,984(*)2,9042,9312,9903,12144814

Family clothing stores ……………

(*)(*)(*)6,1687,2636,6606,102(NA)(NA)(NA)(NA)(NA)4482

Shoe stores ………………………

(*)(*)(*)1,9922,7342,0641,948(*)2,1792,1982,1412,143

451

Sporting goods, hobby, book &music stores…………………………

67,339-1.46,3746,8888,2966,1906,7107,2027,2897,3037,0107,169

452

General merchandise stores……….

468,297-0.748,77144,47249,18647,70544,17949,94849,56749,40749,19649,6724521

Department stores

(ex. L.D.)……..

142,778-6.715,06013,53915,44115,48713,95815,60215,55715,58416,07016,2864521

Department stores

(incl. L.D.)

……

(*)(*)(*)13,88915,84015,97214,407(*)(NA)(NA)(NA)(NA)4529

Other general merch. stores…. ..

(*)(*)(*)30,93333,74532,21830,221(*)34,01033,82333,12633,38645291

Warehouse clubs &supercenters………………….

(*)(*)(*)27,26830,10128,51126,842(*)30,03129,89229,39329,62745299

All oth. gen. merch. stores……

(*)(*)(*)3,6653,6443,7073,379(*)3,9793,9313,7333,759

453

Miscellaneous store retailers ……..

93,430-4.210,0119,4579,4239,9849,6869,6159,5259,5129,7469,743

454

Nonstore retailers …………………..

232,435-3.824,86323,50922,71824,93423,88724,55424,30924,29524,16024,7614541

Elect. shopping & m/o houses ….

(*)(*)(*)17,29416,86017,09116,618(*)17,66517,61816,67416,905

722

Food services & drinking places …

382,7911.039,38736,94839,28638,25537,02038,38937,93437,92137,83938,204

(*) Advance estimates are not available for this kind of business.(NA) Not available (S) Suppressed (a) Advance estimate (p) Preliminary estimate (r) Revised estimate(1) For a full description of the NAICS codes used in this table, see http://www.census.gov/eos/www/naics(2) Estimates are concurrently adjusted for seasonal variation and for holiday and trading day differences, but not for price changes. Concurrent seasonal adjustmentuses all available unadjusted estimates as input to the X-12 ARIMA program. The factors derived from the program are used in calculating all seasonallyadjusted estimates shown in this table. Year-to-date seasonally adjusted sales estimates are not tabulated. Adjustment factors and explanatory material can be foundon the Internet at http://www.census.gov/retail(3) Advance estimates are based on early reports obtained from a small sample of firms selected from the larger Monthly Retail Trade Survey (MRTS) sample.All other estimates are from the MRTS sample(4) GAFO represents firms which specialize in department store types of merchandise and is comprised of furniture & home furnishings (442), electronics & appliances (443),clothing & accessories (448), sporting goods, hobby, book, and music (451), general merchandise (452), office supply, stationery, and gift stores (4532).(5) Estimates include data for leased departments operated within department stores. Data for this line are not included in broader kind-of-business totals.Note: Table 3 provides estimated measures of sampling variability. Additional information on confidentiality protection, sampling error, nonsampling error,sample design, and definitions may be found at http://www.census.gov/retail

20092008

Kind of Business

Not AdjustedAdjusted

10 Month Total20092008

Survey Description

The U.S. Census Bureau conducts the Advance Monthly RetailTrade and Food Services Survey (MARTS) to provide an earlyestimate of monthly sales by kind of business for retail and foodservice firms located in the United States. Each month,questionnaires are mailed to a probability sample of approximately5,000 employer firms selected from the larger Monthly Retail TradeSurvey (MRTS). Firms responding to MARTS account forapproximately 65% of the total national sales estimate. Advancesales estimates are computed using a link relative estimator. Thechange in sales from the previous month is estimated usingonly units that have reported data for both the current andprevious month. There is no imputation or adjustment fornonrespondents in MARTS. The total sales estimate is derived bymultiplying this ratio by the preliminary sales estimate for theprevious month (derived from the larger MRTS sample). Detailedindustry estimates are summed to derive total estimates at broadindustry levels. The monthly estimates are adjusted using annualsurvey estimates and for seasonal variation and holiday andtrading-day differences. Additional information on MARTS andMRTS can be found on the Census Bureau website at:http://www.census.gov/retail.

Table 2. Estimated Change in Monthly Sales for Retail and Food Services, by Kind of Business

onty eta rae urvey, an amnstratve recors.

Aug. 2009Oct. 2009 AdvanceSep. 2009 Preliminarythrough

NAICS

from --from --Oct. 2009 from --

code

May 2009Aug. 2008Sep. 2009Oct. 2008Aug. 2009Sep. 2008throughthrough(p)(r)(r)(r)Jul. 2009Oct. 2008

Retail & food services,total ………………………………..

1.4-1.7-2.3-6.31.5-4.6

Total (excl. motor vehicle & parts) ….0.2-2.60.4-5.31.1-4.8Retail ………………………..……….1.4-2.1-2.6-7.01.8-5.1

441

Motor vehicle & parts dealers ……

7.42.6-14.3-11.53.8-3.4

4411, 4412

Auto & other motor veh. dealers 8.33.5-15.8-12.44.5-3.4

442

Furniture & home furn. stores ……

-0.8-7.60.8-7.2-0.9-8.9

443

Electronics & appliance stores …….

-0.6-7.00.9-8.20.7-8.7

444

Building material & garden eq. &

supplies dealers……………………

-2.4-15.0-0.6-13.5-4.3-14.3

445

Food & beverage stores……………

0.10.50.60.10.8-0.2

4451

Grocery stores …………………….0.20.40.7-0.10.8-0.4

446

Health & personal care stores ……

0.54.31.23.91.13.6

447

Gasoline stations …………………….

0.0-15.00.9-25.76.7-22.8

448

Clothing & clothing accessories

stores ……………………….…………

0.41.50.6-0.42.2-1.4

451

Sporting goods, hobby, book &music stores………………………….

-1.22.7-0.21.71.51.1

452

General merchandise stores………

0.81.50.3-0.21.30.0

4521

Department stores

(ex. L.D.)………

0.3-2.9-0.2-4.50.6-4.5

453

Miscellaneous store retailers ………

0.9-1.30.1-2.21.2-2.1

454

Nonstore retailers …………………….

1.01.60.1-1.81.6-0.9

722

Food services & drinking places ….

1.21.50.0-0.7-0.20.2

(p) Preliminary estimate (r) Revised estimate

(1) Estimates shown in this table are derived from adjusted estimates provided in Table 1 of this report.Note: Table 3 provides estimated measures of sampling variability. Additional information on confidentiality protection, sampling error, nonsampling error,sample design, and definitions may be found at http://www.census.gov/retail.Source: U.S. Census Bureau

Kind of Business

Percent Change

(Estimates are shown as percents and are based on data from the Advance Monthly Retail Trade Survey,

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