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How to be a Media Slut (ina good way!)
Michelle Lederfootnoted.orgml@footnoted.org
 
 
Making your site journalist-friendly
Have kick-ass content on a specificsubject that isn’t just me-too-ism
Make it easy to access that content
Include anote on the site letting  journalists know you expect to be credited
Follow up when people don’t give youcredit for something original
Reach out to journalists/other topbloggers in your space whenever youhave something particularly good
 
 
Learning how to target
Make a list of top sites in your space
Reach out to those bloggers with a quick notebefore you have something good
 Think about journalists that you know (local,national, trade pubs, TV, etc)
Don’t be shy about letting someone knowyou have something good
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