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Five Administrative Office Building OptionsPublic Input ResultsLinn County Board of Supervisors
November 16, 2009
I I I
strategic communications
DAN WIESE MARKETING RESEARCH
strategic communications
PROCESS
To provide additional information to the public regardingthe five Administrative Office Building (AOB) options andthe associated funding for each location, the followingplan and process were developed and implemented fromOctober 6-November 13, 2009:1) An information piece about the five AOB options andthe associated funding for each was distributed to:• More than 37,000 households as an insert in
TheGazette
on October 22• 3,000 Linn County households as an insert in the
Linn Newsletter
• Interested persons at the Linn County West officeinformation desk• Participants in the five open houses and threefocus groups.2) Local media campaign promoting the five open housesand on-line survey:• KMRY FM radio• WMT AM radio• KZIA radio• Print ad in the
Mt. Vernon Sun News
and area shopper• Print ad in the
Marion Times
• Column and ad in
The Gazette
insert encouragedparticipation.3) 35,000 Linn County voters were contacted via “robo-calls” regarding the open houses.4) Five, two-hour public open houses were held at thefollowing locations October 26-30th:• Mt. Vernon Middle School• Cleveland Elementary School• Carl and Mary Koehler History Center• Marion City Hall• Hiawatha Senior Center.5) Focus groups were held November 2-5, with randomly selected representatives of the following Linn County stakeholder groups:• Linn County residents• Linn County businesses• Linn County employees.6) An online survey was available to Linn County residents via the Linn County website from October22-November 4. Participants were asked to rate the fiveoptions and then to rank their preferences among thefive options.7) The same survey was completed by attendees of thefive public open houses.
PURPOSE
Integrated Communications Strategies was hired by the Linn County Board of Supervisors to facilitate a public inputprocess regarding the future, long-term location of Linn County’s Administrative Office Building. The purpose of thisprocess was to rank the preferences of Linn County Residents for the evaluation criteria identified for the new facility and using that criteria, their preferred location of the Linn County Administrative Office Building.
Sondy Daggett
909 Rosedale Road SoutheastCedar Rapids, IA 52403SKDaggett@aol.com319.310.4359
2
strategic communications
RESULTS SUMMARY
Three hundred twenty-eight (328) residents of Linn County completed online surveys regarding the five AOB options.Two hundred and eighty three residents (283) attended the open houses—most of which fully completed a survey.(Surveys only partially completed were not considered.).The first thing asked of the public was to give their opinion on how much importance the Linn County Board of Supervisors should give specific criteria in evaluating the building options. The table below displays their answers.Customer service is the criterion they believe should be given the greatest importance, followed by environmental.Cost and technical are given less importance, but as shown in the chart below, all the criteria have at least someimportance. Few believe any of the criteria is of little or no importance.
Importance
Sondy Daggett
909 Rosedale Road SoutheastCedar Rapids, IA 52403SKDaggett@aol.com319.310.4359
3
Very High HighSomeLittle or NoNo AnswerImportanceImportanceImportanceImportance
Customer Service
(accessiblelocation, good parking)64.2%22.3%9%3%1.4%
Environmental
(sustainability,energy efficiency, flood protection)48.2%33.1%13.9%2.8%2%
Cost
(purchase, renovation, lifecycle)39.8%35.9%19.4%1.8%2.8%
Technical
(size of building, meetsbuilding codes and standards)36.7%41.3%16.4%3.2%2.1%
CustomerService
706050403020100
Very HighHighSomeLittle or NoImportanceNo Answer
Environmental Cost
%
Technical
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