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Do Fortune 100 CompaniesNeed a vention?
 
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Ftun 100 Cpn n Twtt | N 2009
Table oF CoNTeNTs
IntroductIon
3
overvIew
4
research FIndIngs
Twtt
Accut Badg5TwtteEgageet 6Twtte Accut Pupe7Cclu8
Methodology 
9 
DeftTe 10
 
3
Ftun 100 Cpn n Twtt | N 2009
Wth  thn 20 n pp n Twtt n th Us (50 nww), th  p pptunt  unc t nwth cptn n n
but  cpn nn cty? Thnk  Twtt  th ü cpt ccktpty Th nunt, c n k yu nt w ty ny  th cntn nttnn, u n nttn s, wht k  cntn? Th ky  tnnn nnW shnwck cnuct ch t ut hw cty Ftun 100 cpnu Twtt t t u ptnt  n nnt pt Th ut p ky nn cpn wh wnt t k u th pty  n tht’ uzzn 
iNTrodUCTioN
Think of Twitter as the über corporatecocktail party.
 Yu nunt utw ty ny  th cntn nttnn, u n nttn

Do Fortune 100 companies need a Twitter-vention? (Weber Shandwick)

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father mike carvellleft a comment

smart tweet read write good question thanks
03 / 23 / 2011
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michaelynchleft a comment

I would have thought Twitter would be more popular with Fortune companies by now. They need the younger generations to come in and implement new marketing strategies. The quicker the better.
12 / 01 / 2009
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Liberty Newspost Corp.left a comment

50 percent of the Fortune 100 accounts had fewer than 500 Twitter followers Do Fortune 100 companies need a Twitter-vention? (Weber Shandwick)
11 / 25 / 2009
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Liberty Newspost Corp.left a comment

Looks like a place for business to grow. I think Twitter is kind of Quid pro quo, however the businesses have to offer something.
11 / 25 / 2009
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WeberShandwick replied:

Agreed. If business can involve customers as part of the marketing, product development or research process, then there's certainly an opportunity. Thanks for stopping by!
01 / 13 / 2010

Jed Diamond, Ph.D.left a comment

This is good information for businesses larger and small who are trying to engage people on the web. What's true at Twitter is likely to be relevant to Facebook and Scribd. The lesson seems to be to listen, respond, engage, and offer value.
11 / 25 / 2009
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WeberShandwick replied:

Thanks for the acknowledgment, Jed.
11 / 30 / 2009