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Do Fortune 100 CompaniesNeed a vention?
 
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Ftun 100 Cpn n Twtt | N 2009
Table oF CoNTeNTs
IntroductIon
3
overvIew
4
research FIndIngs
Twtt
Accut Badg5TwtteEgageet 6Twtte Accut Pupe7Cclu8
Methodology 
9 
DeftTe 10
 
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Ftun 100 Cpn n Twtt | N 2009
Wth  thn 20 n pp n Twtt n th Us (50 nww), th  p pptunt  unc t nwth cptn n n
but  cpn nn cty? Thnk  Twtt  th ü cpt ccktpty Th nunt, c n k yu nt w ty ny  th cntn nttnn, u n nttn s, wht k  cntn? Th ky  tnnn nnW shnwck cnuct ch t ut hw cty Ftun 100 cpnu Twtt t t u ptnt  n nnt pt Th ut p ky nn cpn wh wnt t k u th pty  n tht’ uzzn 
iNTrodUCTioN
Think of Twitter as the über corporatecocktail party.
 Yu nunt utw ty ny  th cntn nttnn, u n nttn
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father mike carvell FOURTH PROPHET F...

smart tweet read write good question thanks

reply03 / 23 / 2011
michaelynch

I would have thought Twitter would be more popular with Fortune companies by now. They need the younger generations to come in and implement new marketing strategies. The quicker the better.

reply12 / 01 / 2009
Liberty Newspost Corp.

50 percent of the Fortune 100 accounts had fewer than 500 Twitter followers Do Fortune 100 companies need a Twitter-vention? (Weber Shandwick)

reply11 / 25 / 2009
Liberty Newspost Corp.

Looks like a place for business to grow. I think Twitter is kind of Quid pro quo, however the businesses have to offer something.

reply11 / 25 / 2009
WeberShandwick

Agreed. If business can involve customers as part of the marketing, product development or research process, then there's certainly an opportunity. Thanks for stopping by!

01 / 13 / 2010
Jed Diamond, Ph.D.

This is good information for businesses larger and small who are trying to engage people on the web. What's true at Twitter is likely to be relevant to Facebook and Scribd. The lesson seems to be to listen, respond, engage, and offer value.

reply11 / 25 / 2009
WeberShandwick

Thanks for the acknowledgment, Jed.

11 / 30 / 2009
kathleen

just. wow. -- "50 percent of the Fortune 100 accounts had fewer than 500 followers, a small number in relation to the size and reach of a major corporation."

reply11 / 25 / 2009
WeberShandwick

I can see you're speechless, Kathleen! Thanks for the kind words.

11 / 30 / 2009
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