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michaelynch Scribbled:
I would have thought Twitter would be more popular with Fortune companies by now. They need the younger generations to come in and implement new marketing strategies. The quicker the better.
Liberty Newspost Scribbled:
50 percent of the Fortune 100 accounts had fewer than 500 Twitter followers Do Fortune 100 companies need a Twitter-vention? (Weber Shandwick)
Liberty Newspost Scribbled:
Looks like a place for business to grow. I think Twitter is kind of Quid pro quo, however the businesses have to offer something.
WeberShandwick Replied:
Agreed. If business can involve customers as part of the marketing, product development or research process, then there's certainly an opportunity. Thanks for stopping by!
JedDiamondPhD Scribbled:
This is good information for businesses larger and small who are trying to engage people on the web. What's true at Twitter is likely to be relevant to Facebook and Scribd. The lesson seems to be to listen, respond, engage, and offer value.
WeberShandwick Replied:
Thanks for the acknowledgment, Jed.
kathleenfitz Scribbled:
just. wow. -- "50 percent of the Fortune 100 accounts had fewer than 500 followers, a small number in relation to the size and reach of a major corporation."
WeberShandwick Replied:
I can see you're speechless, Kathleen! Thanks for the kind words.
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