Description

A guide, template or draft policy document for pharmaceutical companies looking to establish a social-media policy. Most big pharma companies have struggled with social media, and as a former Johnson & Johnson and Merck employee, I thought I'd give folks a primer. The bottom line: don't wait for the FDA to establish a policy because it will take forever if it even happens, and because a manufacturer's policy needs to include other elements (like unwritten social-media rules).