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Why You Need A Mailing List
A mailing list is a list of people who signed up to receive your mailings, such as in anewsletter or ecourse format. There are many benefits to having a mailing list. Here area few reasons why you will want to start building one today.There is an old saying that says, “The money is in the follow up”, and that holds true for your list. Your mailing list provides you a way of staying in touch with people who havevisited your website. Maybe they didn’t buy anything the first time they visited your site.However, if you stay in touch with them on a regular basis, they may turn into a loyalcustomer.There are several types of mailing list formats to choose from. You may want to includeeach kind on your website. You can offer a general newsletter that people can subscribeto. This is a great way to keep people informed on the updates you have made to your site. You can include excerpts from any articles you recently added with links to the fulltext. If you offer podcasts, you can include information about upcoming information youwill be featuring, etc.
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You can also choose to have a tips list or ecourse. People love numbers and are eager tosign up for a tips list, such as “15 ways to get organized today” or “50 ways to work fromhome”, etc. These tips can be small emails that are delivered daily to your mailing list.An ecourse is a great way to promote your information products. You can include a tiny bit of information and deliver a daily or weekly lesson to your mailing list.The best way to manage a mailing list is through an autoresponder service. When yousign up for such a service, you can create a list and load email messages into it. Whensomeone signs up for your list, they will automatically start to receive the messages youhave already written. Each person will receive message 1, and the autoresponders willcontinue to send the messages in the order you selected.While the main purpose of having a mailing list is to promote products, your visitors will be eager to sign up for them if you provide helpful information. With your mailing lists,you will want to include a “p.s” after the body of the message. These will grab your readers’ attention. You can use this space to include your affiliate links for other  products you are promoting. Your mailing list will allow you to cross promote your  products and services and turn “fence sitters” into customers.
For more information on Ecourses and how they help grow passiveincome from your website, visithttp://www.elizabeth-ashe.com/loves/minicourse 
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