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BMFP 4512 Chapter-13 International Management

BMFP 4512 Chapter-13 International Management

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Published by Haery Sihombing

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Published by: Haery Sihombing on Mar 12, 2008
Copyright:Attribution Non-commercial

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10/28/2012

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Haery Sihombing
44
INTERNATIONAL MANAGEMENTINTERNATIONAL MANAGEMENT
 
Ir. HaeryIr. HaerySihombingSihombing/IP/IP
PensyarahPelawatFakultiKejuruteraanPembuatanUniversitiTeknologiMalaysia Melaka
13
 
Haery Sihombing
THE GLOBAL ENVIRONMENTTHE GLOBAL ENVIRONMENTTHE GLOBAL ENVIRONMENT
In the past, managers have viewed theIn the past, managers have viewed theglobal sector as closed.global sector as closed.
Each country or market was assumed to be isolated fromEach country or market was assumed to be isolated fromothers.others.
Firms did not consider global competition, exports.Firms did not consider global competition, exports.
TodayToday’ ’ s environment is very different.s environment is very different.
Managers need to view it as an open market.Managers need to view it as an open market.
Organizations buy and sell around the world.Organizations buy and sell around the world.
Managers need to learn to compete globally.Managers need to learn to compete globally.
 
Haery Sihombing
Global Strategies and theMultinational Corporation
 
Global Strategies and theGlobal Strategies and theMultinational CorporationMultinational Corporation
Implications of International Competition for IndustryImplications of International Competition for IndustryAnalysisAnalysis
Analyzing Competitive Advantage within an InternationalAnalyzing Competitive Advantage within an InternationalContextContext
Applying the FrameworkApplying the Framework(1) International l(1) International location of productionocation of production(2) Foreign(2) Foreignmmarketarketeentryntrystrategiesstrategies
Multinational Strategies: Globalization versus NationalMultinational Strategies: Globalization versus NationalDifferentiationDifferentiation
Strategy and Organization of the Multinational CorporationStrategy and Organization of the Multinational Corporation
OUTLINE

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