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Marketing Management 1 Comp

Marketing Management 1 Comp

Ratings: (0)|Views: 160 |Likes:
Published by Keshav Bhatia
If you are interested in the marketing concepts , technical terms & role of marketing manager, this is the presentation to check out. This covers all you would need to know about the basic terms, I feel....Do leave your comments....
If you are interested in the marketing concepts , technical terms & role of marketing manager, this is the presentation to check out. This covers all you would need to know about the basic terms, I feel....Do leave your comments....

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Categories:Types, Research
Published by: Keshav Bhatia on Nov 17, 2009
Copyright:Attribution Non-commercial

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09/28/2010

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Marketing Management
Definition & Meaning of MarketingBasic Concepts & Technical TermsRole of Marketing Manager 
 
 
Marketing Defined
Marketing is a social & managerialprocess by which individuals and groupsobtain what they need & want throughcreating & exchanging products & valuewith others-Philip Kotler 
 
 
Marketing Defined
Marketing is a social & managerialprocess by which individuals & groupsobtain what they need and want throughcreating & exchanging value with othersIn a business setting, marketing involvesbuilding & managing profitable exchangerelationships with customers

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