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The State of Search - A White Paper from 360i

The State of Search - A White Paper from 360i

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Published by 360i
This white paper reveals key trends shaping search marketing strategy and introduces PageShare, a new metric for quantifying the success of a brand's presence on the search engines. As part of this report, a brand SEO audit calculating approximate PageShare was performed for each of the Top 100 Advertisers in the US.
This white paper reveals key trends shaping search marketing strategy and introduces PageShare, a new metric for quantifying the success of a brand's presence on the search engines. As part of this report, a brand SEO audit calculating approximate PageShare was performed for each of the Top 100 Advertisers in the US.

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Published by: 360i on Nov 17, 2009
Copyright:Attribution Non-commercial

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05/24/2012

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NEW YORK | ATLANTA | CHICAGO | DETROIT | SAN FRANCISCO | LONDON | info@360i.com | 888.360.9630
\u00a9 2009 360i LLC. All Rights Reserved
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NEW YORK | ATLANTA | CHICAGO | DETROIT | SAN FRANCISCO | LONDON | info@360i.com | 888.360.9630
\u00a9 2009 360i LLC. All Rights Reserved
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\ue02f\ue03b\ue02f\ue039\ue046\ue047\ue033\ue032\ue000\ue034\ue03c\ue03f\ue000\ue041\ue036\ue033\ue000\ue00d\ue008\ue00c\ue00c\ue00c\ue017\ue025\ue016\ue022\ue019 \ue038\ue033\ue046\ue044\ue03c\ue03f\ue032\ue040\ue000\ue03a\ue033\ue02f\ue040\ue042\ue03f\ue033\ue032\ue000\ue037\ue03b\ue000\ue041\ue036\ue037\ue040\ue000\ue040\ue041\ue042\ue032\ue046\ue00a
\ue000\ue009\ue00b\ue001\ue03c\ue034\ue000\ue041\ue036\ue033\ue000\ue03f\ue033\ue040\ue042\ue039\ue041\ue040\ue000\ue034\ue03c\ue03f \ue022\ue023\ue022\ue003\ue017\ue025\ue016\ue022\ue019\ue000\ue01f\ue01a\ue02c\ue02a\ue023\ue025\ue019\ue026\ue040\ue036\ue03c\ue044\ue031\ue02f\ue040\ue033\ue032\ue000\ue042\ue03b\ue037\ue043\ue033\ue03f\ue040\ue02f\ue039
\ue040\ue033\ue02f\ue03f\ue031\ue036\ue000\ue041\ue046\ue03d\ue033\ue040\ue00a
\ue01d\ue031\ue026\ue02c\ue024\ue02e\ue000\ue02f\ue028\ue027\ue02c\ue024\ue000\ue02b\ue024\ue035\ue000\ue024\ue000\ue035\ue02f\ue024\ue02e\ue02e\ue003\ue000\ue025\ue037\ue036 \ue02c\ue030\ue029\ue02e\ue037\ue028\ue030\ue036\ue02c\ue024\ue02e \ue032\ue034\ue028\ue035\ue028\ue030\ue026\ue028\ue000\ue039\ue02c\ue036\ue02b\ue02c\ue030\ue000\ue030\ue024\ue036\ue037\ue034\ue024\ue02e\ue000\ue035\ue028\ue024\ue034\ue026\ue02b\ue003\ue000\ue024\ue030\ue027
\ue036\ue02b\ue028\ue035\ue028\ue000\ue036\ue03b\ue032\ue028\ue035\ue000\ue031\ue029\ue000\ue034\ue028\ue035\ue037\ue02e\ue036\ue035\ue000\ue024\ue034\ue028\ue000\ue028\ue03a\ue032\ue028\ue026\ue036\ue028\ue027 \ue036\ue031\ue000\ue02a\ue034\ue031\ue039\ue000\ue035\ue02c\ue02a\ue030\ue02c\ue029\ue02c\ue026\ue024\ue030\ue036\ue02e\ue03b\ue000\ue02c\ue030 \ue008\ue006\ue007\ue006\ue005
\ue000\ue028\ue03c\ue031\ue037\ue02f\ue039\ue000\ue03a\ue033\ue032\ue037\ue02f\ue000\ue03f\ue033\ue040\ue042\ue039\ue041\ue040 \ue02f\ue03d\ue03d\ue033\ue02f\ue03f\ue033\ue032\ue000\ue034\ue03c\ue03f\ue00b\ue001 \ue03c\ue034\ue000\ue02f\ue039\ue039\ue000\ue03b\ue02f\ue041\ue042\ue03f\ue02f\ue039\ue000\ue040\ue033\ue02f\ue03f\ue031\ue036\ue000\ue03f\ue033\ue040\ue042\ue039\ue041\ue040
\ue02f\ue03b\ue02f\ue039\ue046\ue047\ue033\ue032\ue000\ue034\ue03c\ue03f \ue030\ue03c\ue041\ue036 \ue041\ue036\ue033\ue017\ue025\ue016\ue022\ue019 \ue016\ue022\ue019\ue000\ue022\ue023\ue022\ue003\ue017\ue025\ue016\ue022\ue019 \ue038\ue033\ue046\ue044\ue03c\ue03f\ue032\ue040\ue000\ue03a\ue033\ue02f\ue040\ue042\ue03f\ue033\ue032\ue000\ue037\ue03b
\ue041\ue036\ue037\ue040\ue000\ue040\ue041\ue042\ue032\ue046\ue00a
\ue000\ue00b\ue00b\ue001\ue03c\ue034\ue000\ue02e\ue03c\ue042\ue029\ue042\ue030\ue033\ue008\ue000\ue029\ue044\ue037\ue041\ue041\ue033\ue03f\ue000\ue02f\ue03b\ue032\ue000\ue01c\ue02f\ue031\ue033\ue030\ue03c\ue03c\ue038\ue000\ue039\ue037\ue040\ue041\ue037\ue03b\ue035\ue040\ue000\ue041\ue036\ue02f\ue041\ue000\ue02f\ue03d\ue03d\ue033\ue02f\ue03f\ue033\ue032 \ue03c\ue03b
\ue01d\ue03c\ue03c\ue035\ue039\ue033 \ue034\ue03c\ue03f\ue000\ue030\ue03f\ue02f\ue03b\ue032\ue000\ue040\ue033\ue02f\ue03f\ue031\ue036\ue033\ue040\ue000\ue044\ue033\ue03f\ue033\ue000\ue031\ue03c\ue03b\ue041\ue03f\ue03c\ue039\ue039\ue033\ue032\ue000\ue030\ue046\ue000\ue02f\ue000\ue03d\ue02f\ue03f\ue041\ue046\ue000\ue03c\ue041\ue036\ue033\ue03f\ue000\ue041\ue036\ue02f\ue03b\ue000\ue041\ue036\ue033
\ue03a\ue02f\ue03f\ue038\ue033\ue041\ue033\ue03f\ue00a
\ue01b\ue024\ue02a\ue028\ue01d\ue02b\ue024\ue034\ue028\ue000\ue038\ue024\ue02e\ue037\ue028\ue035\ue000\ue038\ue024\ue034\ue03b \ue039\ue02c\ue027\ue028\ue02e\ue03b\ue000\ue025\ue024\ue035\ue028\ue027\ue000\ue031\ue030\ue000\ue02c\ue030\ue027\ue037\ue035\ue036\ue034\ue03b\ue003\ue000\ue02d\ue028\ue03b\ue039\ue031\ue034\ue027\ue000\ue036\ue03b\ue032\ue028\ue000\ue024\ue030\ue027\ue000\ue02f\ue031\ue034\ue028\ue005
\ue000\ue017\ue031\ue03f\ue03c\ue040\ue040\ue000\ue041\ue036\ue033\ue000\ue030\ue03f\ue02f\ue03b\ue032 \ue041\ue033\ue03f\ue03a\ue040\ue000\ue03a\ue033\ue02f\ue040\ue042\ue03f\ue033\ue032\ue000\ue034\ue03c\ue03f\ue000\ue041\ue036\ue033\ue000\ue029\ue03c\ue03d\ue000\ue00d\ue00c\ue00c\ue000\ue017\ue032\ue043\ue033\ue03f\ue041\ue037\ue040\ue033\ue03f\ue040\ue000\ue039\ue037\ue040\ue041\ue008
\ue03a\ue02f\ue03f\ue038\ue033\ue041\ue033\ue03f\ue040\ue000\ue044\ue037\ue041\ue036\ue000\ue03a\ue02f\ue03b\ue046\ue000\ue032\ue037\ue035\ue037\ue041\ue02f\ue039\ue000\ue032\ue033\ue040\ue041\ue037\ue03b\ue02f\ue041\ue037\ue03c\ue03b\ue040 \ue034\ue02f\ue037\ue03f\ue033\ue032\ue000\ue030\ue033\ue040\ue041\ue00a
P A G E S H A R E
\ue000A weighted value

assigned to a marketer's presence for a set of keyword terms in the first three pages of the search engines.

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