Welcome to Scribd. Sign in or start your free trial to enjoy unlimited e-books, audiobooks & documents.Find out more
Download
Standard view
Full view
of .
Look up keyword
Like this
1Activity
0 of .
Results for:
No results containing your search query
P. 1
MK0011 Consumer Behaviour 3rd Sem MBA SMU Spring2014 Solved Assignments

MK0011 Consumer Behaviour 3rd Sem MBA SMU Spring2014 Solved Assignments

Ratings: (0)|Views: 122|Likes:
Published by Monika Handa
Dear students to get solved assignments of SMU MBA SPRING 2014 call us at 8510092683 or mail us at mhanda74@gmail.com
Dear students to get solved assignments of SMU MBA SPRING 2014 call us at 8510092683 or mail us at mhanda74@gmail.com

More info:

Categories:Types, School Work
Published by: Monika Handa on May 27, 2014
Copyright:Traditional Copyright: All rights reserved

Availability:

Read on Scribd mobile: iPhone, iPad and Android.
download as DOCX, PDF, TXT or read online from Scribd
See more
See less

06/23/2014

pdf

text

original

 
Dear students to get solved assignments of SMU MBA SPRING 2014 call us at 8510092683 or mail us at
MK0011 Consumer Behaviour
1 The ability to develop successful new products is critical to a company’s sale
s, future growth and long-term survival. Customers evaluate all new products based on their perceptions. Discuss the five categories of adopters classified by time of adoption. Answer:
 Everett M Rogers examined more than 500 studies on diffusion and concluded that there are five categories of adopters classified by time of adoption:
Innovators
Dear students to get solved assignments of SMU MBA SPRING 2014 call us at 8510092683 or mail us at
2 Discuss the three component model of attitudes. What is the relevance of this model to advertising objectives? Answer: Tri-component attitude model
 According to this model, attitudes consist of three main components: 1. Cognitive component (knowledge, beliefs) 2. Affective component (emotions, feelings) 3. Conative component (behavioural aspect)
3 One of the most critical decisions about creative strategy in advertising involves the choice of an appropriate appeal. Some ads are designed with the intent of appealing
to the rational, logical aspect of the consumer’s decision making process. Discuss
the advertising appeals which are classified as rational & logical appeals.
Answer:
 Advertising appeals are broadly classified as rational appeals and emotional appeals as explained below.
Dear students to get solved assignments of SMU MBA SPRING 2014 call us at 8510092683 or mail us at

You're Reading a Free Preview

Download
scribd
/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->