She had to convince the apple traders that FJ would deliver the apples safely, butalso that FJ had good connections in Taiwan. She wanted them to see thatworking with FJ would make a trader’s job easier.
And, she had to convince the grocery store owners in Taiwan that FJ would shipthem only the finest Fuji apples and that those apples would arrive in goodcondition just at the time they were needed.
Now she just had to turn all of this into a presentation for her boss... andhopefully get a $10,000 bonus.COMPREHENSION QUESTIONS: get informationto solve problems!
Getting the basic information or doing a research is the first step in this or any otherproblem when you don’t enough to solve the problem by yourself.
Information about FJ
What do you know about FJ?
What kind of services does FJ offer to Taiwan?
Is FJ good at shipping apples?
How often does FJ send ships between Seattle and Taiwan?
How long does it take a ship to get to Taiwan?
Is it even possible to ship apples that far before spoil?
Information about what kinds of apples are grown in Washington State
When are they harvested, and what happens to them?
How are apples shipped?
What kinds of apples do Washington State farmers grow?
Are many of them exported?
Information on what people in Taiwan expect from apples1.
Do they buy apples now? If so, what kinds and why?
Are apples treated differently in Taiwan than they are in the US?
What kind of apples do people there like?
Are there times of year they are most likely to buy apples?
Information tools to solve problems
How can Margaret get the information she needs? Name six tools.
Explaining the marketing plan
Margaret is writing her marketing plan for her boss. But to be a good plan – and gether a $10,000 bonus – she REALLY needs to gear it to the needs of her customers:the apple farmers in Washington State and the grocery store owners in Taiwan.