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Wainhouse Research - Videoconferencing - By the Numbers

Wainhouse Research - Videoconferencing - By the Numbers

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Published by Ahmed S. Alhamdani
According to Wainhouse Research calculations, as of mid-2009 Polycom solutions make up 41 percent of all video conferencing units shipped–that's more than Tandberg and Cisco combined. Find out why video conferencing technology is holding up when the economy turns down.
According to Wainhouse Research calculations, as of mid-2009 Polycom solutions make up 41 percent of all video conferencing units shipped–that's more than Tandberg and Cisco combined. Find out why video conferencing technology is holding up when the economy turns down.

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Published by: Ahmed S. Alhamdani on Nov 17, 2009
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08/22/2010

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 © Wainhouse Research 2009 Page 1 of 6 Doc #WR090923-0239-RN
 
September 23, 2009
VIDEOCONFERENCING - BY THE NUMBERS
COMPANY(S) MENTIONED:
CiscoPolycom
 
Tandberg
ANALYST(S):
Andrew W. Davis
 Ira M. Weinstein
Distribution Note:
The non-exclusive, public distribution of this subscription-onlyresearch note has been sponsored by Polycom.
The Economy
The effect of the global economic slowdown has been reported in numerous businesspublications. A common question over the ages has been whether an economic slowdownwould a) help the videoconferencing (VC) industry because videoconferencing is widelyviewed as a way to cut operational costs, or b) hurt the videoconferencing industry becausevideoconferencing purchases are traditionally viewed as capital expense items that can bepostponed easily. The answer of course is yes – and the data suggests that economies inrecession tend to slow the purchase of new videoconferencing solutions, but the slowdown ismuch less severe than that of other industries.For over a decade, Wainhouse Research has been collecting quarterly data on factoryshipments from videoconferencing vendors. The data presented here is for groupvideoconferencing systems – this includes set top devices, rack mount systems, splitsystems, and executive “all in one” systems. The category does NOT include videophonesor PC software solutions.
SUBSCRIPTION SERVICE
Wainhouse Research Score
3.5
Our rating scale:Will affect all vendors/users 5.0Will affect most vendors/users 4.0Will affect some vendors/users 3.0May affect a few vendors/users 2.0Will not affect vendors/users 1.0
 
 
 © Wainhouse Research 2009 Page 2 of 6 Doc # WR090923-0239-RN
Figure 1: Group VC - History of Factory Revenues
The data in figure 1 above and figure 2 below shows that for many years beginning in 1995,vendor revenues were basically flat while unit shipments continued to grow.
Figure 2: Group VC - History of Unit Sales
050,000100,000150,000200,000250,000
Group VC -Units
 
 
 © Wainhouse Research 2009 Page 3 of 6 Doc # WR090923-0239-RN
Figure 3: Group VC - Year over Year Growth
The data for year-over-year annual revenue growth in figure 3 shows overall strong resultsfor the industry, with Y2003 being the only year in recent history with negative revenuegrowth. In fact, the years leading up to and including Y2007 were exceptionally strong.
Figure 4: Group VC - Annual Revenue Growth - Q1/2009 (www.economicindicators.gov)
WR has collected U.S. Government data on industry growth rates for Q1-2009 for a handfulof other markets. As shown above, all of the industries included in the chart experiencednegative annual revenue growth – that is the revenues in Q1-09 were smaller than therevenues in Q1-08. The videoconferencing industry, however, fared better than three of thefour other industries covered, and slightly worse than one; computers/electronics.
-10%-5%0%5%10%15%20%25%30%35%40%45%Y03 Y04 Y05 Y06 Y07 Y08
Group VC -Year over Year Growth
RevenuesUnits-45%-40%-35%-30%-25%-20%-15%-10%-5%0%
Group VC -Annual Revenue Growth -Q1/2009

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