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Prentice Hall, Inc. © 2006PMIR1-1
By:THOMAS L. WHEELEN J. DAVID HUNGER
STRATEGIC MANAGEMENT & BUSINESS POLICY 10TH EDITIONCHAPTER No.SLIDE No.1 002-0292 030-0533 054-0784 079-1085 109-1356 136-1637 164-1868 187-2089 209-230 End.
Content List
Collection:
 Ashutosh Kumar, BHU.
Edition:
 Amresh Anjan, PMIR, BHU.
 
Prentice Hall, Inc. © 2006PMIR1-2
STRATEGIC MANAGEMENT & BUSINESSPOLICY 
10
 TH
EDITION
THOMAS L. WHEELEN J. DAVID HUNGER
CHAPTER 1Basic Conceptsof StrategicManagement
 
Prentice Hall, Inc. © 2006PMIR1-3
Basic
 
Concepts of Strategic Management
Globalization
Internationalization of markets and corporations
Global (worldwide) markets rather than nationalmarkets
Electronic Commerce
Use of the Internet to conduct businesstransactions
Basis for competition on a more strategic level rather than traditional focus on product features and costs
of 00

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