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LEAGUE PARTNERS
A REAL Solutions® Program Review
The Pennsylvania Story
http://www.pcua.coop/initiatives.aspx
"REAL Solutions® is a clear illustration of the credit union difference.unions will rally behind and actively support."REAL Solutions® is a program that I am certain Pennsylvania credit
Fast-Tracking REAL Solutions®:
 
It's what credit unions were chartered to do -- 'People helping People.'
Jim McCormack, President and CEO, Pennsylvania Credit Union Association
 
Fast-Tracking REAL Solutions®–the PennsylvaniaStory 
is a 2009 publication ofthe National Credit Union Foundation’s REAL Solutions® program.
About the National Credit Union Foundation (NCUF)
The National Credit Union Foundation (NCUF) raises charitablefunds, runs innovative programs, andmakes impactful grants for America’s credit union movement. NCUF’s mission is to “promote andimprove consumers’ financial independence through credit unions.” Among the NCUF programsachieving this mission:
REAL Solutions® 
 —Helping millions of consumers gain access to affordable financial services, achievefinancial literacy, grow savings, build assets, and buy homes.
Development Education
 —Leading training on cooperative principles in the modern consumermarketplaceto overcome what credit unions identify as the greatest threat to their future: “the eroding ofcredit union philosophy.”
Social Impact Management
 —Meeting a “triple bottom line” that benefits credit unions, members, andcommunities.
About REAL Solutions® 
REAL Solutions® is the signature program of the National Credit Union Foundation. REAL —“Relevant,Effective, Asset-building, Loyalty-producing”—Solutions® works to help credit unions offer a wide rangeof products and services that have proven successful in serving working families with low wealth andmodest means. Using product/business models created and tested by credit unions, REAL Solutions® disseminates information to credit unions through special meetings, anonline impact centerathttp://realsolutions.coop, and state and national conferences. REAL Solutions® has been adopted in 34states by almost 600 credit unions and is saving members tens of millions of dollars. It has now becomea documentedbusiness strategy for credit unions to grow their memberships by serving the underserved.Real people with real needs are finding REAL Solutions® at credit unions.
About the Authors
Mike Wishnow –
Michael is Senior Vice President, Communications and Marketing, for thePennsylvania Credit Union Association(PCUA). In that role, Mr. Wishnow oversees the Association’scommunications functions including its daily e-mail news, weekly newsletter, bi-monthly magazinepublications and Web site. He is also responsible for directingthe Association’s marketing efforts for itsvarious products and services to more than 500 Pennsylvania credit unions and the Association’sInformation Technology Department. In addition, Mikeserves as the Association’s liaison to thePennsylvania Credit Union Foundation, the charitable arm of the Pennsylvaniacredit union movement.Prior to joining the Association, Mr. Wishnow served for 15 years as the Press Secretary and Manager ofInformation and Consumer Services for the Pennsylvania Department of Banking underfour governorsand seven Secretaries of Banking.Pennsylvania Credit UnionFoundation’sExecutive Director, Joe has raised over $2.3 million incontributions and disseminated more than $1.3million in grants since 1996. In addition, Wambach hasheld numerous leadership positions with national and international charitable groups. He’s a formerdirector for The Cooperative Housing Foundation in Haiti and CARE International in Africa, Asia and theCaribbean. He also raised funds for CARE, USA, and the United Hospital Fund in New York, and was avolunteer educator for the Peace Corps in Kenya.
Joe Wam
bach
 –
Joe has dedicated his career to helping people to realize better lifestyles. Asthe
 
John P. Kebles–
John has played an active role in the Pennsylvania credit union movement for morethan 30 years. As the current League Liaison for the Pennsylvania Credit Union Association’s (PCUA)REAL Solutions®Program, John has already recruited50 credit unions (as of May 7, 2009). Prior to joining the Association, John was President and CEO of Choice One Community Credit Union. He hasserved on the Wyoming Valley Chapter of Credit Unions, served as board member and chairman of thePCUA board,is a charter member of the Pennsylvania Credit UnionFoundation, and served as chairmanof PCUA’sGovernmental Affairs Committee.John has raised thousands of dollars for charitable purposes including the PA Credit UnionFoundationand Habitat for Humanity. He has received numerous professionaland personal awards including CreditUnion Professional of the Year, the Keystone Award, Credit Union House Hall of Leaders inductee,andthe “Buck Levins” award for political involvement.
Vicki Joyal–
Vicki is the owner of CVJ Strategic Intelligence, a Madison, WI-based business providingcredit unions and related organizations with a unique blend of strategic research and consultingexpertise. With over 20 years of management and analytical experience, Joyal is adept at conductingmarket research and analysis, and is frequently called upon to consult and speak about emerging issues,demographic trends, and marketing opportunities facing credit unions and the financial services industry.Prior to CVJ, Joyal was Vice President of Research Services for the Credit Union National Association(CUNA). In this role, shewas also the project director and primary analyst for CUNA’s annualEnvironmental Scan (E-Scan), a strategic planning resource for credit unions.Vickicurrently serves as a field coach for the National Credit Union Foundation’s REAL Solutions® program, working with state leagues/associationstohelp credit unions develop and implement financialproducts/services for low-to-moderate income and low-wealth consumers as a sustainable strategy forgrowth.
For more information, contact:
REAL Solutions® c/o National Credit Union Foundation601 Pennsylvania Avenue NW, Suite 600Washington, DC 20004-2601Phone: 800.356.9655, x6770Email:lkitsch@.ncuf.coopFax: 202.638.3912Web:www.realsolutions.coop
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