Causal research studies explore the effect of one thing on another and more specifically, the effect of one variable on another. For example, if a fast-food outlet currently sells vegetarian fare, what will be the impact on sales if the price of the vegetarian food is increased by 10 per cent. Causal research studies are highly structured and require a rigid sequential approach to sampling, data collection and data analysis. This kind of research, like research in pure sciences, requires experimentation to establish causality. In majority of the situations, it is quantitative in nature and requires statistical testing of the information collected.
Q2. Distinguish between primary and secondary methods of data collection. Explain the Interview method of data collection.
Primary data, as the name suggests, is original, problem- or project-specific and collected for the specific objectives and needs spelt out by the researcher. The accuracy and relevance is reasonably high. The time and money required for this are quite high and sometimes a researcher might not have the resources or the time or both to go ahead with this method. In this case, the researcher can look at alternative sources of data which are economical and reliable enough to take the study forward. These include the second category of data sources— namely the secondary data. Secondary data as the name implies is that information which is not topical or research-specific and has been collected and compiled by some other researcher or investigative body. This type of data is recorded and published in a structured format, and thus, is quicker to access and manage. Secondly, in most instances, unless it is a data product, it is not too expensive to collect. The information required is readily available as a data product or as the audit information which the researcher or the organization can get and use it for arriving at quick decisions.
Personal Interview Method
Personal interview is a one-to-one interaction between the investigator/ interviewer and the interviewee. The purpose of the dialogue is research specific and ranges from completely unstructured to highly structured.
Uses of the interview method
The interview has varied applications in business research and can be used effectively in various stages.
The interview method can be used right in the beginning of the study. Here, the researcher uses the method to get a better clarity about the topic under study.
Here because the structure is loose this method can be actively used.