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Oracle

Oracle

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Published by Gaurav Kumar

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Published by: Gaurav Kumar on Nov 18, 2009
Copyright:Attribution Non-commercial

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BUSINESS MARKETING
11 Nov 2009
SUBMITTED TO:
PROF. V. SEKHAR
SUBMITTED BY: GROUP 8 
 ABHISHEK.BANSALRAGHAVENDRA MISKINKRITIKA PRABHAKARSURAJIT GOGOINIRAJ RVAIBHAV MISRA
 
ALLIANCE BUSINESS SCHOOL
ORACLE
 Oracle Corporation (Nasdaq: ORCL) is the world's leading supplier of software forinformation management, and the world's second largest independent software company.With annual revenues of more than US$23.25 billion, the company offers its database, toolsand application products, along with related consulting, education, and support services, inmore than 145 countries around the world. The company was founded in the year 1977 atCalifornia, USA. The company was initially founded by Lawrence J. Ellison and his fewassociates. When CEO Lawrence J. Ellison and a few associates formed Oracle in 1977, theywere out to prove wrong the prevailing theory that relationship databases could not becommercially viable. Larry Ellison, Bob Miner and Ed Oates found Software DevelopmentLaboratories. Inspired by a research paper written in 1970 by an IBM researcher titled "ARelational Model of Data for Large Shared Data Banks", the three decide to build a new type of database called a relational database system. Their original project is for the government and istitled Oracle. The founders believe that Oracle, meaning source of wisdom, would be anappropriate name for their project and receive permission from the CIA to use it.Headquartered in Redwood Shores, California, Oracle is the first software company to developand deploy 100 percent internet-enabled enterprise software across its entire product line:database, server, enterprise business applications, and application development and decisionsupport tools.Oracle is the only company capable of implementing complete global e-businesssolutions that extend from front office customer relationship management to back officeoperational applications to platform infrastructure. Oracle software runs on PCs, workstations,minicomputers, mainframes and massively parallel computers, as well as on personal digitalassistants and set-top devices. As more and more companies transform themselves into e-businesses, Oracle's Internet-enabled solutions provide a cost-effective way to expand marketopportunities, improve business process efficiencies, and attract and retain customers. Byreplacing expensive, unwieldy client/server computing models with the efficiency and reach of the internet, companies can deploy a wealth of innovative applications that can be accessedwith a Web browser.The only software company to offer a full suite of e-business products, Oracle provides:
• An Internet
-ready platform for building and deploying Web-based applications.
• A co
mprehensive suite of Internet-enabled business applications.
 
ALLIANCE BUSINESS SCHOOL
• Professional services for help in formulating e
-business strategy, as well as in designing,customizing, and implementing e-business solutions.The company has over 74,802 employees and 300,000 Database customers worldwide.The key people of the company are Larry Ellison, Co-founder and CEO, Jeffrey O. Henley,Chairman, Safra A. Catz, President, Charles Phillips, President. Oracle has become a highlyrecommended supplier catering the needs of 
the 24 of the World’s top 25 financial institutions.Oracle also operates the world’s three largest genome database. Not only among the private
clients, has Oracle provided their services to almost 2000 government organizations around theglobe. The 22 agencies that comprise the Department of Homeland Security are also dependenton the software provided by Oracle. Oracle also supports around 500 communicationcompanies providing and developing their infrastructure with
software’s
that meets their dailyrequ
irements. Oracle’s e
-Business Suite is adopted by 3 of the top 5 most profitable Fortune100 communication companies. Oracle provides support to the major 500 global airlinescompanies. Global retailers like Wal-Mart uses Oracle aided
software’s
to keep track of theirinventory level. Oracle also provides assistance to 20 of the top 500 Global oil and gascompanies including ESSAR and British Petroleum. Over 3600 educational institutionsworldwide run on Oracle.
Oracle’s Corporate Strategy hasn’t changed
over the years. Oracle has maintained itsfocus on developing top-of-the-line software for all types of business-oriented applications. Theprimary industry that the company produces software for is database and file managementfunctions of business. Other types of business applications that the software is used for are forsupporting business operations, assisting in collaboration and application development, datawarehousing, customer relationship management, and supply chain management. For suchreasons Oracle has been referred to as a Standard Based Company. They offer various typesproducts down the line including
Database Products, Middleware Products, ApplicationProducts and Scale Products
.
Database Products
are based on Open Standards. These productsare Fast, Secure, Reliable and Lowest cost. These products run on Grids which is unique toOracle.
Middleware Products
are also based on Open Standards. These products arecompletely integrated and provide the lowest costs of operations. Like Middleware products,these products also run on Grids.
Application Products
are built on Standard Based Middlewareand Database. These products are also completely integrated and extensible. These productscan be customised according to the choice of the customers thus providing a scope of unlimited
application and fusion. These products provide the industry’s Best of Breed Functionality.
ScaleProducts
are completed and integrated stack which performs between Database andapplications.

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