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Hansa Research

Hansa Research

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Published by Gaurav Kumar

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Published by: Gaurav Kumar on Nov 18, 2009
Copyright:Attribution Non-commercial

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06/03/2011

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Page | 1
PROJECT REPORT SUBMISSIONON,
 B2B FIRM
SUBMITTED BY,
Group 12
AJAY KALWANI 08PG147PRIYA GUPTA 08PG182SANDEEP MAHESHWARI 08PG191REENA KUMARI 08PG259PRATEEK SRIVASTAVA 08PG328GEORGE PALLATH 08PG020
DATE: 9
th
November
 
Page | 2
TABLE OF CONTENTS:
Sr. No Topic PageNumber1 ACKNOWLEDGEMENT 3
2
Approach towards the project 4
3
Company Introduction 5
PORTFOLIO OF SERVICES
4
Industry Expertise 6-8
5
Syndicated Products 8-10
6
Custom Research 10-11
7
Data collection and Outsourcing Services 12-13
INTERVIEW RESPONSES
8
Distribution Channels and soliciting customers 14
9
Pricing strategies and factors influencing pricing 15-16
10
People and process strengths 16-17
11
Marketing Strategies 17
12
Core Competence and competitive advantage 18
13
Major Issues in decision making, 19
14
Expansion plans and Indian Marketing research Industrycompared to others (in terms of cost )19-20
15
Bibliography 21
 
Page | 3
ACKNOWLEDGEMENT:
We would like to thank Prof. Sekhar V for giving us this opportunity to work onthis field project so that we can apply the theoretically learned aspects of B2Bmarketing in practical scenario. His timely guidance and structured assignmentmade the project definition easily understandable.We would also like to thank Mr. Murli Mohan Rao of Hansa Research forproviding his valuable time to us and sharing his expertise and knowledge with us.

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