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UNITED STATES DISTRICT COURTFOR THE NORTHERN DISTRICT OF GEORGIAATLANTA DIVISIONAT&T MOBILITY LLC,Plaintiff,vs.CELLCO PARTNERSHIP d/b/aVERIZON WIRELESS,Defendant.
Case No. 09-CV-3057-TCB
DEFENDANT’S MEMORANDUM OF LAW IN OPPOSITION TOMOTION FOR TEMPORARY RESTRAINING ORDER
Kenneth A. Plevan(admitted pro hac vice)Lauren E. Aguiar(admitted pro hac vice)SKADDEN, ARPS, SLATE,MEAGHER & FLOM LLPFour Times SquareNew York , NY 10036Telephone: (212) 735-3000Facsimile: (212) 735-2000Email:kenneth.plevan@skadden.comEmail: lauren.aguiar@skadden.comL. Joseph Loveland(Ga. Bar No. 459350)Jill Wasserman(Ga. Bar No. 739662)C. Suzanne Johnson(Ga. Bar No. 321398)KING & SPALDING LLP1180 Peachtree Street, N.E.Atlanta, GA 30309Telephone: (404) 572-4600Facsimile: (404) 572-5100Email: jloveland@kslaw.comEmail: jwasserman@kslaw.comEmail: suzanne_johnson@kslaw.com
 Attorneys for Defendant Cellco Partnership d/b/a Verizon Wireless
 
 i
 
TABLE OF CONTENTSI
NTRODUCTION
..............................................................................................................1
 
S
TATEMENT OF
F
ACTS
..................................................................................................8
 
A.
 
T
ECHNICAL
B
ACKGROUND
.........................................................................8
 
B.
 
AT&T’
S
A
GGRESSIVE
P
ROMOTION OF ITS
3G
 
N
ETWORK
.......................9
 
C.
 
AT&T
 
F
AILS
T
O
P
ROVIDE
3G
 
C
OVERAGE
M
APS
..................................12
 
D.
 
V
ERIZON
’
S
A
DVERTISEMENTS
A
CCURATELY
C
OMPARE
V
ERIZON
’
S AND
AT&T’
S
3G
 
N
ETWORK
C
OVERAGE
.............................13
 
1.
 
Verizon’s “There’s A Map for That” Advertisements................14
 
2.
 
Verizon’s “Holiday” Ads.................................................................16
 
E.
 
P
ROCEDURAL
P
OSTURE
............................................................................19
 
A
RGUMENT
..................................................................................................................20
 
I.
 
A
 
TRO
IS AN
E
XTRAORDINARY AND
D
RASTIC
R
EMEDY
,
 
E
SPECIALLYWHEN
S
PEECH IS AT
I
SSUE
...............................................................................20
 
II.
 
AT&T
 
H
AS
F
AILED TO
P
ROVE THAT THIS
E
XTRAORDINARY
R
ELIEF IS
W
ARRANTED
.....................................................................................................23
 
A.
 
AT&T
 
I
S
N
OT
L
IKELY TO
S
UCCEED ON THE
M
ERITS IN
P
ROVINGTHAT
V
ERIZON
’
S
A
DS
A
RE
F
ALSE OR
M
ISLEADING
...............................23
 
1.
 
Verizon’s Advertisements Are Literally True..............................25
 
2.
 
Verizon’s Advertisements Are Not “False by NecessaryImplication”.......................................................................................25
 
3.
 
Verizon’s Advertisements Are Not Misleading.............................31
 
B.
 
AT&T
 
H
AS
F
AILED TO
S
HOW AN
E
MERGENCY
R
ISK OF
I
RREPARABLE
H
ARM
.................................................................................38
 
C.
 
T
HE
R
ELIEF
AT&T
 
D
EMANDS
W
OULD
C
AUSE
S
UBSTANTIAL
H
ARM TO
V
ERIZON
...................................................................................40
 
D.
 
T
HE
P
UBLIC
I
NTEREST IN THE
F
REE
E
XCHANGE OF
T
RUTHFUL
I
NFORMATION
W
EIGHS
H
EAVILY
A
GAINST THE
R
ELIEF
AT&T
 
S
EEKS
.........................................................................................................42
 
 
 ii
III.
 
AT&T
 
M
UST
P
OST
A
PPROPRIATE
S
ECURITY
................................................44
 
C
ONCLUSION
................................................................................................................44
 
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