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University of Birmingham Cultural Intern Scheme: Performances Birmingham

University of Birmingham Cultural Intern Scheme: Performances Birmingham

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Published by cultureuob
The University of Birmingham is currently open for applications to a six-month paid internship placement at Performances Birmingham.

The opportunity is open to University of Birmingham graduates only, and the application deadline is Monday 21 July, 9am.

For application details and more information, please visit: http://www.birmingham.ac.uk/culture/cultural-internship-scheme.aspx
The University of Birmingham is currently open for applications to a six-month paid internship placement at Performances Birmingham.

The opportunity is open to University of Birmingham graduates only, and the application deadline is Monday 21 July, 9am.

For application details and more information, please visit: http://www.birmingham.ac.uk/culture/cultural-internship-scheme.aspx

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Published by: cultureuob on May 28, 2014
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06/05/2014

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In association with the
Cultural Intern Scheme Placement Proposal // 2014 - 15
PERFORMANCES BIRMINGHAM (TOWN HALL/ SYMPHONY HALL)
Proposed placement period
(six month duration) From: 06 October 2014 To: 27 March 2015
Address where placement would be carried out
Symphony Hall Broad Street Birmingham
Department responsible for the placement
Marketing & Communications
Placement supervisor
Joanna Sigsworth, Marketing Manager
Description of the project/s to be undertaken
(Please do not describe the organisation) There are two projects that the Cultural Intern will have responsibility for:
1.
 
Arts Champions Audience Development Project
The first project is to research, develop and launch a new marketing scheme aimed at increasing event attendances from new audience groups in Sutton Coldfield, as part of
PBL’s Arts Champions project
. From April 2014 to March 2017, Performances
Birmingham Ltd is the ‘Arts Champion’ for Sutton
Coldfield and will be undertaking a range of education and community and audience development projects in the area. The Arts Champions scheme is run in partnership with Birmingham City Council (BCC) aimed at
those living in ‘priority neighbourhoods’ in Birmingham,
offering residents the opportunity to engage with the
city’s arts organisations. Priority neighbourhoods are
council wards that have been identified by Birmingham City Council as falling within the worst 5% of the UK for multiple deprivations. Working in partnership with BCC and community members, PBL delivers a range of education and community projects to our nominated priority neighbourhood, including schemes to encourage attendance at events at Town Hall and Symphony Hall.
 
 
In association with the
Initial planning of the Sutton Coldfield ticket scheme is underway, but it will be for the Cultural Intern to complete the planning and launch of the scheme, working with the Mark
eting team and members of PBL’s
Education and Community team.
2.
 
Day Before / Morning After Emails Project
The second part of the placement is to undertake an action research project with the aim of increasing income and repeat attendances from existing Town Hall and Symphony Hall customers. For the September 2014 to July 2015 concert season, PBL will develop and implement email communications with customers focussed around the day they attend a concert. The purpose of the emails is two-fold: to increase ancillary spend at the concerts and events themselves and to increase ticket bookings for future events. The Cultural Intern will work closely with members of the Marketing team and colleagues across THSH to plan, implement and evaluate a series of emails to different customer groups over the 6 months of their placement. At the end of the placement the Cultural Intern will present the findings of their project to colleagues, including a recommended action plan. In addition to their two principal projects, the Cultural Intern will also have the opportunity to work alongside members of the Marketing team across the range of marketing activities and events at Town Hall and Symphony Hall. This will give them an insight into arts marketing in a wider context which will underpin their delivery of their two main projects.
Intern’s role within the main
placement project
The intern would be responsible for developing, launching, promoting and reporting on both projects. They would work in conjunction with Marketing, Education and Community, Box Office, Communications, Customer Insight and Operations staff. Tasks include: 1.
 
Analysing and interpreting statistical audience data
 
 
In association with the
2.
 
Writing and proofreading marketing copy 3.
 
Producing marketing and promotional materials, such as e-shots, flyers, social media and website 4.
 
Distributing print 5.
 
Promoting the schemes in person, e.g. at community events 6.
 
Processing customer data 7.
 
Reporting on campaign progress and results
 
Purpose of the placement
The Cultural Intern will develop: 1.
 
a good understanding of how an arts /leisure organisation promotes its products to specific target markets 2.
 
the chance to try out and evaluate marketing and promotional techniques 3.
 
the chance to evaluate and report on effectiveness
4.
 
the chance to analyse customer and sales data, and use it to inform practice
 
Benefit to the organisation
Focused energy and attention on 2 key projects PBL is launching in 2014. Both these projects need someone with drive and enthusiasm to get them off the ground.
 
Training Activity Checklist Category : Training Activities
Collections Management and Care Managing or maintaining database Assisting with collections management activities including storage conditions, condition checking and housekeeping Exhibition and Display Exhibition coordination (museums and galleries) Assisting with the installation/de-installation of exhibitions Artist liaison Marketing and publicity Market research Marketing and promotions Audience development Events Event coordination Event delivery Production assistance (performing arts) Access and Interpretation To deliver or assist with the delivery of education and outreach programmes

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