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Georgia Public Broadcasting Proposal for WRAS

Georgia Public Broadcasting Proposal for WRAS

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Published by gsusignal
A memorandum between Tom Lewis, VP of External Affairs at Georgia State, and GPB General Manager Bob Houghton.
A memorandum between Tom Lewis, VP of External Affairs at Georgia State, and GPB General Manager Bob Houghton.

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Published by: gsusignal on May 28, 2014
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07/23/2014

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-
MEVN$R.ANDE]M
TG:Mr.
Bob Houghton,
General Manager, Georgia
Public
Broadcastino
FROM:
Tom Lewis,
Senior
Vice
President
for
External
Affairs
DATE:
April9,2008
SUBJECT:
Georgia
Public
Broadcasting Proposal
for WRAS
As you
requested,
I
have
shared
your
proposal to place GPB programming
on
WRAS
with
Dr.
Doug Covey,
Vice
President
for
Student
Affairs,
who
is
responsible
for
the station
at
Georgia
State. Although
the
offer of
cash
and
other incentives
are
impressive, the
agreement,
in
our
opinion, would
restrict Georgia
State Universit5z's
use
of
WRAS to
such an
extent that we
would
lose more
than we
would
gain.
Specifically:
.
The proposed
airing of
GPB programming
from
6:00
a.m.
to 7:00 p.m. constitutes
the vast
majority
of
time
that
audiences
listen to non-commercial radio
stations.
After
7:00 p.m. the available radio
audience
dwindles
to
a
fraction
of that available
in
the
daytime.
.
Although
GPB
is prepared
to allow
us
to preempt programming
for
"major"
sports broadcasts,
we
will
be
airing
substantially more
sports
programming when
football begins.
We anticipate
pregame shows,
tailgate
shows, postgame
shows,
and
coach's
shows, among others,
-
all
interruptions that
GPB
listeners
will
likely find
objectionable.
.
GPB
is
not
anticipating airing
both
a
men's
and
women's
basketball
schedule,
which
we
have been
airingto
address
Title
IX
issues. We
also
air
select
baseball
games.
.
The
airing of
other
major university
events is
not
addressed and
should not
be
precluded
from future
consideration
-
such
as
Commencement
exercises,
major
speakers,
etc.
o
GPB
proposes
the
use
of
our
"main"
channel
and,
by technical requirements,
one
"IID"
channel. This
plan
would
leave us
with
only
one
high quality
HD
channel, preventing
us
from implementing
our plan
to
use an
HD
channel
for long-form
programming
targeted
to
staff,
faculty
and
alumni.
.
GPB programming
is
typical of
the
News-Classical
format
common
among
NPR
stations.
This
audience
is
in
many
ways
the opposite of the
audience
held
by
WRAS.
GPB programming
would
attract
a
mucholder
audience,
over 50%
of which would
be
over
55 years
of age.
Our current
audience
primarily
consists
of
those aged
18
to
34,
a
demographic
of
great
value
to
Georgia
State.
It
is
unlikely
that the GPB
audience
would
understand or
accept
programming
from
college
students
which followed network
programming.
o
Such
a
significant
audience
shift would
require
a
fundamental
shift in
our student media
philosophy.
Our
students
would no
longer
be
programming to
their
peers,
requiring
staffcontrol
of programming
to
ensure
that non-GPB programming matched the sensibilities
and
expectations
of
an
NPR
audience.
In
summary, the GPB proposal
limits
our
ability
to
fully
promote Georgia
State
University. While
GPB
is
offering
compensation,
the
value to
the
University of our
100,000
watt
FM
signal
and
our
ability
to
maintain
an
independent program
format
is
much
greater. In
our efforts
to
engage students
in
student
life
at
Georgia
State,
webelieve that
WRAS
is
one
of
our
greatest
assets,
and one
which
should not
be
compromised.
We
respectfully
decline
your
proposal. We do
appreciate
your
interest
in
seeking
a
collaboration you believed
would
be
of
mutualbenefit.
CC:
Dr.
CarlV.
Patton, President
TCL/dfc
 
" o
ee
Amn
Fresswood
Froutt:
Ses?t:
6
EO:
Subjeet:
Thanks
Douglass
French
CoveY
Friday,
March
30
,
201.2
9:39
AM
Jeff
William
Walker
Re:
Thanks
for
the
Meeting
Sent
from my
iPadOn
Mar 2g,20l2,at
8:03
PM,
"Jeff
William
Walker"
<jeffinralker@gsu.edu>
wrote:
Steve
asked
that
lforward
this to you:
From
:
Steve
Brett
[mailto
:
steven'
b.
brett@gmail.com]
Sent:
Thursday,
March
29,20L21:16
PM
To:
Jeff
William Walker
Subject:
Thanks
for
the
Meeting
Jeff -
I,m
speaking
to you
and
Dr.
Covey,
but
addressing
the email to
you
as
I
don't
have
his
email.
Please
forward this
on
to
him?
Thanks.Gentlemen:
I
appreciate
the
time you
spent
with
me.
I
hope
some
of
it
wasn't
wasted.
Obviously,
I
was
so
focused
and
passionate about
the
project
and
the
potential of
a
new
program
that
I
wasn't ready when
you
asked
what
I
wanted out
of
the whole
thing,
although
I
did
havethat
vision of
me
comingto
work
the
next
10
years and
being
with
students,
teaching them
a
Iittle
about
the
business
of
broadcasting,
business
in
general, entertainment
and
education, music,
news,
public affairs,
art...
I
also heard
you
say
that
Jeff
didn't
have time to
devote solely to the station
and
the college
didn't
have
the money
for
new
initiatives right now
and
it
might
be
a
couple
of
years
until
youdid.
So here's
the
ask:
When,
and
if,
you
get
ready to re-evaluate
WRAS,
call me
in
as
a
consultant
and
let me
work
with
Jeff
and
anyone
else on
the
faculty,
the
administration
and,
of
course,
the
student management,
to
help you devise
some
shategies
for moving
the whole
radio
(and
tv)
thing into
the-new
and
the next
iteration.
I'11
give
you
a
business
plan
with
steps
and budgets
thatyo,,
"rn
look
at
-
you
already
know
the
direction I'd like to
take'
Of
course,
I
would
write
myself in to work
under
Jeffwho
has
a
million
things
to
do,
as
the guy
who
handies
the program.
Now
that
might
seem
like
a
lot
of work to
some
people
but for
me,
well,
I'd
be
having the
time of my
life.
Anyway,
I
hope
I've
given
you
guys
some
food for
thought.
Thanks
agun.
Best,
1
 
Steve
Brett
404-210-3
437

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