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GETTING THE MONEY
a step-by-step guidefor writing business plans for film
jeremy juuso
ACKNOWLEDGMENTSINTRODUCTION
CHAPTER 1:
FINANCIAL PROJECTIONS
Step 1. Compare your film to other great films (Comparable Films Table).Step 2. Predict your fame and glory (Income Projections Table).Step 3. Forecast when everyone gets a Ferrari (Cash Flow Projections Table).Step 4. Sum it all up (Investor Projections Table).Sample Financial Projections SectionsCHAPTER 2:
MARKET ANALYSIS & MARKETING STRATEGY
Step 5. Describe how independent films are doing (… be honest).Step 6. Preach the importance of word-of-mouth.Step 7. Talk about how independent films are marketed.Step 8. What’s your target audience and how will you reach them?Sample Market Analysis & Marketing Strategy SectionsCHAPTER 3:
MOTION PICTURE DISTRIBUTION
Step 9. Tell them how your movie makes it to Grandma’s iPod.Step 10. Break the news gently: you pay the charges,distributors make the decisions.Step 11. Describe independent film distributors (nicely).Step 12. What do they look for in a film?Step 13. What’s your strategy for snagging a distributor? – No begging.Sample Motion Picture Distribution Section
TABLE OF CONTENTS
CHAPTER 4:
COMPANY DESCRIPTION
Step 15. Who’s on your team?Sample Company Description SectionCHAPTER 5:
PRODUCT DESCRIPTION
Step 16. Write a story synopsis for your film.Step 17. Describe the project’s other important details.Sample Product Description SectionCHAPTER 6:
FINANCING
Step 18. Briefly scare the crap out of the investor (a.k.a. the mini-risk statement).Step 19. Explain how you intend to fund this gamble/film.Step 20. Explain how you intend to distribute the winnings.Step 21. Depict the ugly truth about residuals.Sample Financing SectionCHAPTER 7:
INDUSTRY OVERVIEW
Step 22. Portray the wonderful process of moviemaking (without the blood & sweat).Step 23. Studio Films vs. Independent FilmsStep 24. Describe the current and future state of the movie industry.Sample Industry Overview SectionCHAPTER 8:
EXECUTIVE SUMMARY
Step 25. Restate the whole plan… in one page.Sample Executive SummariesCHAPTER 9:
INFORMATION AND RISK STATEMENT
Step 26. Legal junk (a.k.a. keeping you out of jail).Step 27. Scare the crap out of the investor (a.k.a. the full risk statement).Sample Information and Risk Statement
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